The Players' Tribune debuts new campaign, STAND UP, featuring AmFam brand ambassador Derek Jeter, Von Miller, Danica Patrick, Michael Phelps and Karl-Anthony Towns
TPT rallies the biggest names in sports to come together and STAND UP
The program, presented by American Family Insurance, harnesses the power of some of the biggest names in sports to take on the divisive rhetoric that has infiltrated our national conversations.
NEW YORK — The Players' Tribune (TPT) announced today the launch of STAND UP, a movement that harnesses the power of some of the biggest names in sports to take on the divisive rhetoric that has infiltrated our national conversations. The program is presented by American Family Insurance and debuts with a four-minute video featuring Derek Jeter, Von Miller, Danica Patrick, Michael Phelps and Karl-Anthony Towns.
The first video features the athletes reading aloud hateful comments that have been directed at them, and discussing the broader implications of poisonous words. The athletes then call for change as they vow to “stand up” and celebrate diversity in all forms in the face of hatred and division.
Additional videos will roll out over the next several weeks, each featuring individual athletes addressing important social issues. Athletes appearing in these videos include Joel Embiid, Brandon Marshall, Andrew McCutchen, Jabari Parker, Alex Smith, Abby Wambach and Caroline Wozniacki.
All STAND UP videos will be featured on a dedicated page on The Players’ Tribune and will also be supported on TPT and athlete social channels using the hashtag #StandUp.
“We’ve never shied away from speaking out on important issues at The Players’ Tribune,” says Jaymee Messler, TPT president. “And there’s nothing more important to our athlete community than inspiring hope and unity in the face of the hatred and divisiveness around us today. We’re proud to be collaborating with AFI on this important content initiative.”
ABOUT THE PLAYERS’ TRIBUNE:
The Players’ Tribune is the first content platform created, curated and controlled by athletes, providing unique insight into the daily sports conversation. Founded by Derek Jeter, The Players’ Tribune publishes first-person content from athletes, bringing fans closer than ever to the games they love. More than 1,200 athletes have contributed to the platform through impactful and powerful long and short form stories, video series and podcasts. For more information visit www.theplayerstribune.com, or interact with the team on Facebook (www.facebook.com/theplayerstribune) and Twitter (@playerstribune).
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The Players’ Tribune