Fast Facts

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Our Vision
Our vision at American Family Insurance is to be the most trusted and valued customer-driven insurance company.

Our Mission
Our mission at American Family Insurance is to inspire, protect and restore dreams.

Our Chief Executives
JACK SALZWEDEL
CHAIR AND CEO

A native of DeForest, Wisconsin, Jack began his career with American Family Insurance in 1983 as a claim adjuster. In 1985, he followed in the footsteps of his father, Tom, and became an agent for the company. Jack then took sales and product line leadership roles at American Family, leading up to his election as chairman and chief executive officer in November 2011.

In his current role, Jack oversees the American Family group of companies, which includes the American Family brand and subsidiaries, CONNECT, Homesite, The General and Main Street America. In his tenure, the company has dramatically transformed, adding new companies and distribution systems to its enterprise. The American Family Insurance group has also more than doubled in revenue and assets under Jack’s leadership.

The company has also expanded its commitment to community under Jack’s leadership, establishing a corporate foundation, the American Family Institute for Corporate and Social Impact, and one of the top PGA Champions Tour golf tournaments that has raised more than $10 million for charity in its five-year history and delivered more than $70 million in local economic impact. In 2021, American Family announced its Free to Dream Initiative, a $105 million commitment to addressing equity gaps in the U.S.

Graduates of Wartburg College in Waverly, Iowa, Jack and his wife, Sarah, have established the Slife Institute for Social Work Consultation, Research and Training at Wartburg. They also established the Salzwedel Family Foundation and have been leading community supporters to the United Way, American Family Children’s Hospital, Bethel Horizons, and other Wisconsin charities.

In addition to serving on the Board of Directors of American Family Insurance Mutual Holding Company, Jack is a board member the Insurance Information Institute, Badger Air Community Council, Greater Madison Chamber of Commerce and Milwaukee World Festival Inc. He is on the U.S. Bank Advisory Board, UW Chancellor’s Advisory Board and numerous local nonprofits.

A social media advocate, CEO.com recently named Jack the most engaged Fortune 500 CEO on Twitter. You can follow him at @AmFamJack and read his latest blog posts about leadership, culture and innovation at jacksalzwedel.com.


BILL WESTRATE
PRESIDENT AND CEO-ELECT

Bill Westrate was named CEO-Elect in August 2020 and will take over this role in Jan. 2022. Bill has oversight and is actively engaged in the strategy and operations of the American Family Insurance group and its individual operating companies. He is closely involved in the organization’s business development and innovation efforts, and he has a passion for community/social impact and progressing the company’s diversity and inclusion initiatives.

Bill started with American Family in 1996 as an actuarial analyst and later became the division’s actuarial manager, homeowners lines director and risk pricing director. In 2006, he was elected vice president of the Actuarial Division, and two years later he was named vice president of Personal Lines.

Bill became an executive vice president in July 2011, when he began oversight of the product line divisions: Commercial-Farm/Ranch, Life and Personal Lines. He continued in that role until assuming the role of American Family chief operating officer in January 2014. In 2017, American Family promoted Bill to enterprise president, assuming that role from Chair and CEO Jack Salzwedel. 

Bill earned his bachelor’s degree from Northwestern College in mathematics. He is a fellow of the Casualty Actuarial Society and a member of the American Academy of Actuaries. He serves on the board of the Insurance Institute for Highway Safety, and is the vice chair of the United Way’s board of directors and a member of its executive committee.

Our History
American Family Insurance began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Automobile Insurance Company in Madison, Wis. At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.

Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.

Today, American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.

Our Financial Performance (2020 results)
Assets: $33.9 billion
Equity: $10.6 billion
Revenue: $12.9 billion
Life Insurance in force: $103.6 billion

More financial information is available in our annual report.

Our Agents and Employees
American Family Insurance contracts with 2,400 independent contractor agents and employs about 8,100 people in a variety of professional areas, including: actuarial, brokerage, claims, communications, education, government affairs, human resources, information services, investments, legal, marketing, office administration, product design and underwriting.

We have about 13,200 employees across our entire 14-company enterprise.

Our Facilities
American Family's National Headquarters is located at 6000 American Parkway, Madison, Wisconsin, 53783. The company also maintains major facilities and care centers in Denver, Colorado, Eden Prairie, Minnesota, Madison, Phoenix, Arizona, St. Joseph, Missouri and St. Louis, Missouri.

Our Member Companies
American Family Insurance group is comprised of 14 companies:

American Family Mutual Insurance Company, S.I.
American Standard Insurance Company of Wisconsin
American Family Life Insurance Company
American Family Brokerage, Inc.
American Family Financial Services, Inc.
American Family Insurance Company
American Standard Insurance Company of Ohio
AmFam, Inc.
The AssureStart Insurance Agency, LLC (AssureStart)
Homesite Group Incorporated and its subsidiaries (Homesite)
The Main Street America Group
Midvale Indemnity Company
Midvale Life Insurance Company of New York
New Ventures, LLC
PGC Holdings Corp. and its subsidiaries (The General®)

Where We Stand
Based on written premium, American Family Insurance group is the nation's 13th largest property-casualty insurance group, 8th largest homeowners insurance company and 9th largest private passenger insurer. 

Source: SNL Financial LC

Web/Social Media
Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam