Fast Facts


Our Vision
Our vision at American Family Insurance is to be the most trusted and valued customer-driven insurance company.

Our Mission
Our mission at American Family Insurance is to inspire, protect and restore dreams.

Our Chief Executive

A native of DeForest, Wisconsin, Jack began his career with American Family Insurance in 1983 as a claim adjuster. In 1985, he followed in the footsteps of his father, Tom, and became an agent for the company. Jack then took sales and product line leadership roles at American Family, leading up to his election as chairman and chief executive officer in November 2011.

In his current role, Jack oversees the American Family enterprise of companies, which includes the American Family brand and subsidiaries, Homesite, The General and Main Street America.

Graduates of Wartburg College in Waverly, Iowa, Jack and his wife, Sarah, have established the Slife Institute for Social Work Consultation, Research and Training at Wartburg. They also established the Salzwedel Family Foundation.

In addition to serving on the Board of Directors of American Family Insurance Mutual Holding Company, Jack is a board member for the Property and Casualty Insurers Association of America (PCI), the Insurance Information Institute, the Insurance Institute for Highway Safety, Badger Air Community Council and Greater Madison Chamber of Commerce. He is on the U.S. Bank Advisory Board, serves on the executive roundtable for PCI and is a member of the G100 Network. He also serves on the UW-Madison Chancellor Advisory Board. 

A social media advocate, recently named Jack the most engaged Fortune 500 CEO on Twitter. You can follow him at @AmFamJack and read his latest blog posts about leadership, culture and innovation at

Our History
American Family Insurance began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Automobile Insurance Company in Madison, Wis. At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.

Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.

Today, American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.

Our Financial Performance (2020 results)
Assets: $33.9 billion
Equity: $10.6 billion
Revenue: $12.9 billion
Life Insurance in force: $103.6 billion

More financial information is available in our annual report.

Our Agents and Employees
American Family Insurance contracts with 2,400 independent contractor agents and employs about 8,100 people in a variety of professional areas, including: actuarial, brokerage, claims, communications, education, government affairs, human resources, information services, investments, legal, marketing, office administration, product design and underwriting.

We have about 13,200 employees across our entire 14-company enterprise.

Our Facilities
American Family's National Headquarters is located at 6000 American Parkway, Madison, Wisconsin, 53783. The company also maintains major facilities and care centers in Denver, Colorado, Eden Prairie, Minnesota, Madison, Phoenix, Arizona, St. Joseph, Missouri and St. Louis, Missouri.

Our Member Companies
American Family Insurance group is comprised of 14 companies:

American Family Mutual Insurance Company, S.I.
American Standard Insurance Company of Wisconsin
American Family Life Insurance Company
American Family Brokerage, Inc.
American Family Financial Services, Inc.
American Family Insurance Company
American Standard Insurance Company of Ohio
AmFam, Inc.
The AssureStart Insurance Agency, LLC (AssureStart)
Homesite Group Incorporated and its subsidiaries (Homesite)
The Main Street America Group
Midvale Indemnity Company
Midvale Life Insurance Company of New York
New Ventures, LLC
PGC Holdings Corp. and its subsidiaries (The General®)

Where We Stand
Based on written premium, American Family Insurance group is the nation's 13th largest property-casualty insurance group, 8th largest homeowners insurance company and 9th largest private passenger insurer. 

Source: SNL Financial LC

Web/Social Media
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