About American Family Insurance
(Updated March 2026)
Our vision
Our vision at American Family Insurance is to be the most trusted and valued customer-driven insurance company.
Our mission
Our mission at American Family Insurance is to inspire, protect and restore dreams.
Our Chief Executive
Bill Westrate (pictured)
Chair and CEO
Our history
Read about American Family Insurance's history here.
Our financial performance (2025 results)
Assets: $45.5 billion
Equity: $14.3 billion
Revenue: $19.5 billion
More financial information is available in our 2025 annual report.
Our agency owners and employees
American Family Insurance contracts with more than 2,400 independent contractor agency owners and employs approximately 10,500 people in a variety of professional areas, including: actuarial, brokerage, claims, communications, education, government affairs, human resources, information services, investments, legal, marketing, office administration, product design and underwriting across its operating companies.
Our corporate locations
American Family's National Headquarters is located at 6000 American Parkway, Madison, Wisconsin, 53783. The company has other locations in the following cities: Boston, MA; Denver, CO; Keene, NH; Minneapolis, MN (opens April 6. 2026); Phoenix, AZ; St Joseph, MO. There are also a number of small sales and legal offices throughout the country.
Our companies
American Family Mutual Insurance Company, S.I. and its subsidiaries.
American Family Connect Property and Casualty Insurance Company and its subsidiaries.
Homesite Group Incorporated and its subsidiaries.
Main Street America Group, Inc. and its subsidiaries.
Where we stand
Based on written premium, American Family Insurance is the nation's 12th largest property-casualty insurance company. Source: S&P Global
Web/social media
Web: www.amfam.com; Facebook: American Family Insurance; Instagram: @AmFam; TikTok: @AmFam; Pinterest: amfaminsurance; X: @amfam.