Fast Facts


Our Vision
Our vision at American Family Insurance is to be the most trusted and valued customer-driven insurance company.

Our Mission
Our mission at American Family Insurance is to inspire, protect and restore dreams.

Our Chief Executive


Jack is chairman, chief executive officer and president of American Family Insurance.

A native of DeForest, Wisconsin, Jack began his career with American Family in 1983 as a claim adjuster. In 1985, he became an agent in Sun Prairie, Wisconsin, before moving to a district sales manager position in 1988. He became state sales director for eastern Wisconsin in 1995.

In 2000, Jack was named vice president of the Personal Lines Division, and in 2003 he was elected Life/Health vice president. In 2004, he was elected executive vice president, overseeing the company’s five regional sales operations, Marketing and Broker/Dealer divisions. Jack became chief operating officer in August 2006, and president and chief operating officer in January 2007. He became chairman and chief executive officer in November 2011.

Jack serves on the board of directors of American Family Mutual Insurance Company, the Property and Casualty Insurers Association of America (PCI), the Insurance Information Institute, the Insurance Institute for Highway Safety and United Way of Dane County. He is co-chair of the board at the American Family Children’s Hospital, and also serves on the executive roundtables for the Life Insurance Marketing and Research Association and PCI.

Jack earned a bachelor’s degree in biology and business administration from Wartburg College in Waverly, Iowa.

Please see our Strategic Leadership Team page for additional bios of American Family's executives.

Our History
American Family Insurance began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Automobile Insurance Company in Madison, Wis. At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.

Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.

Today, American Family Insurance is the nation's third-largest mutual property/casualty insurance company and ranks 332 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone.

Our Financial Performance (2016 results)
Assets: $22.7 billion
Equity: $7.8 billion
Revenue: $8.7 billion
Life Insurance in force: $95.6 billion

More financial information is available in our annual report.

Our Agents and Employees
American Family Insurance contracts with 2,800 independent contractor agents and employs about 8,100 people in a variety of professional areas, including: actuarial, brokerage, claims, communications, education, government affairs, human resources, information services, investments, legal, marketing, office administration, product design and underwriting.

Our Facilities
American Family's National Headquarters is located at 6000 American Parkway, Madison, WI 53783. The company also maintains major facilities and care centers in Denver, Colo., Eden Prairie, Minn., Madison, Phoenix, Ariz., St. Joseph, Mo. and St. Louis, Mo.

Our Member Companies
The American Family Insurance is comprised of 14 companies:

American Family Mutual Insurance Company
American Standard Insurance Company of Wisconsin
American Family Life Insurance Company
American Family Brokerage, Inc.
American Family Financial Services, Inc.
American Family Insurance Company
American Standard Insurance Company of Ohio
Amfam, Inc.
American Family Securities, LLC
The AssureStart Insurance Agency, LLC (AssureStart)
Homesite Group Incorporated and its subsidiaries (Homesite)
Midvale Indemnity Company
New Ventures, LLC
Permanent General Holdings Corp. and its subsidiaries (The General®)

Where We Stand
Based on written premium, American Family Mutual Insurance Group is the nation's 13th largest property-casualty insurance group, 8th largest homeowners insurance company and 9th largest private passenger insurer. 

Source: SNL Financial LC

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Ken Muth
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(608) 242-4100, ext. 30680
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Linda Wagener
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Janet Masters
Media Relations Consultant
(608) 242-4100, ext. 30409