Our vision at American Family Insurance is to be the most trusted and valued customer-driven insurance company.
Our mission at American Family Insurance is to inspire, protect and restore dreams.
Our Chief Executive
CHAIRMAN AND CEO
Jack Salzwedel is chairman and chief executive officer of American Family Insurance, headquartered in Madison, Wis.
A native of DeForest, Wis., Jack began his career with American Family in 1983 as a claim adjuster. In 1985, he followed in the footsteps of his father, Tom, and became an agent for the company. Jack then took sales and product line leadership roles at AmFam, leading up to his election as chairman and chief executive officer in November 2011.
In his current role, Jack oversees the American Family enterprise of companies, which includes American Family and subsidiaries, Homesite and The General. He serves on boards for the Property and Casualty Insurers Association of America, the Insurance Information Institute, the Insurance Institute for Highway Safety and United Way of Dane County.
Jack is co-chairman of the board at the American Family Children’s Hospital in Madison. Jack and his wife, Sarah, have also established the Slife Institute for Social Work Consultation, Research and Training at Wartburg College, in Waverly, Iowa.
A social media advocate, CEO.com recently named Jack the most engaged Fortune 500 CEO on Twitter. You can follow him at @AmFamJack and read his latest blog posts about leadership, culture and innovation at jacksalzwedel.com.
Please see our Senior Leadership Team page for additional bios of American Family's executives.
American Family Insurance began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Automobile Insurance Company in Madison, Wis. At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.
Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.
Today, American Family Insurance is the nation's third-largest mutual property/casualty insurance company and ranks 332 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone.
Our Financial Performance (2016 results)
Assets: $22.7 billion
Equity: $7.8 billion
Revenue: $8.7 billion
Life Insurance in force: $95.6 billion
More financial information is available in our annual report.
Our Agents and Employees
American Family Insurance contracts with 2,800 independent contractor agents and employs about 8,100 people in a variety of professional areas, including: actuarial, brokerage, claims, communications, education, government affairs, human resources, information services, investments, legal, marketing, office administration, product design and underwriting.
American Family's National Headquarters is located at 6000 American Parkway, Madison, WI 53783. The company also maintains major facilities and care centers in Denver, Colo., Eden Prairie, Minn., Madison, Phoenix, Ariz., St. Joseph, Mo. and St. Louis, Mo.
Our Member Companies
The American Family Insurance is comprised of 14 companies:
American Family Mutual Insurance Company
American Standard Insurance Company of Wisconsin
American Family Life Insurance Company
American Family Brokerage, Inc.
American Family Financial Services, Inc.
American Family Insurance Company
American Standard Insurance Company of Ohio
American Family Securities, LLC
The AssureStart Insurance Agency, LLC (AssureStart)
Homesite Group Incorporated and its subsidiaries (Homesite)
Midvale Indemnity Company
New Ventures, LLC
Permanent General Holdings Corp. and its subsidiaries (The General®)
Based on written premium, American Family Mutual Insurance Group is the nation's 13th largest property-casualty insurance group, 8th largest homeowners insurance company and 9th largest private passenger insurer.
Source: SNL Financial LC