American Family Insurance celebrates Hispanic Heritage Month

From September 15 to October 15, we celebrate Hispanic Heritage Month to recognize the cultures, backgrounds and contributions of Hispanic and Latinx people, including through a variety of events that are virtual and free to the public.

Hispanic Heritage Month

In September and October, seven Latin American countries celebrate their independence: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico and Chile. Hispanic Heritage was first celebrated as a week in 1968 by President Lyndon Johnson and in 1988, President Ronald Reagan expanded it to a 30-day celebration.

Events at American Family DreamBank feature Hispanic leaders

American Family’s DreamBank will be hosting several free and virtual events for Hispanic Heritage Month featuring notable Hispanic leaders, including: 

Going for Gold with Latina Dreamer and Olympic Champion, Laurie Hernandez
Thursday, September 30, 3-4 pm CT

Compitiendo por la Medalla de Oro con Soñadora y Campeona Olímpica, Laurie Hernandez
Jueves, 30 de Septiembre, 3-4 pm CT

In celebration of Hispanic Heritage Month, join us for an uplifting and empowering keynote with Olympic Champion, Laurie Hernandez. Laurie, a second generation American with roots in Puerto Rico, is the first U.S. born Latina to make the U.S. Olympic Gymnastics team since 1984 and won gold and silver medals at the 2016 Rio Olympic Games. In this session, you’ll share in Laurie’s heartfelt story and take-home lessons of perseverance, the power of family support and the difference a positive attitude can make. Register through Eventbrite.

Este evento será ofrecido con subtítulos en Español.

Dreaming Without Borders with Dolores Huerta
Thursday, October 14, 3-4 pm CT

Soñando sin Fronteras con Dolores Huerta
Jueves, 14 de Octubre, 3-4 pm CT

"¡Sí se puede!" Join us in welcoming Dolores Huerta, lifelong dreamer, civil rights activist, and community organizer, for an impactful fireside chat. This conversation will not only equip you with the historical knowledge of Dolores’ journey of activism, allyship and the modern-day impact of her work in her own words, but also provide you with tools and inspiration to keep the momentum of change moving in the right direction. Register through Eventbrite.

Este evento será ofrecido con subtítulos en Español.

Check out all the upcoming DreamBank events, including some that are in Spanish.

Stream it Forward – support a great cause while watching Hispanic programming

In celebration of Hispanic Heritage Month, American Family is collaborating with Amazon to present a collection of movies and TV series that highlight Hispanic history and culture.

Through Sept. 30, Amazon is donating $1 to the Hispanic Heritage Foundation on behalf of American Family Insurance (up to $50,000) for every hour of select Prime Video and IMDbTV content streamed for free on Amazon Fire TV.

The collection includes:

• Cinderella
• The Boy from Medellin
• The Perfect Game
• Dora the Explorer
• Gina Brillon: The Floor is Lava
• Truly Texas Mexican
• Shades of Blue
• Chavela
• Pati's Mexican Table

Learn more at the Stream it Forward site.

American Family participates in the Hispanic Promise

In December of 2020, American Family Insurance signed the “Hispanic Promise” a national pledge to hire, promote, retain and celebrate Hispanic and Latinx people in the workplace and the community.

The pledge reinforces the company’s commitment to diversity, equity and inclusion.

American Family continues to show our commitment by celebrating Hispanic Heritage Month with inclusive programming and representation for employees and community members. The company also supports Hispanic and Latinx groups through our Business Resource Groups, bilingual customer service, and partnerships with organizations serving the Hispanic and Latinx communities.

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.