Community Investment

For a more detailed description of American Family's overall Community Investment program, select the Dreams Foundation tab under Making a Difference on

Foundation Grants

Social impact doesn’t start or end with a check. American Family Insurance believes the most effective and long-lasting philanthropy combines financial support with employee volunteerism, creativity and expertise, all of which leads to greater accomplishment, collaboration and accountability.

The American Family Insurance Dreams Foundation, Inc. builds on our long-standing commitment and support of the communities we serve within our 19 operating states. With this foundation, our community giving has evolved into community investing - aligning our corporate goals and creating strategic alliances with non-profit organizations for the benefit of individuals, families and communities.

The American Family Insurance Dreams Foundation focuses on three areas that align with our organizational mission: Inspiration, Protection and Restoration.

Granting process

Effective July 31, 2017, American Family Insurance Dreams Foundation will host two funding cycles a year and utilize a two-step process which includes a Letter of Intent (LOI) and Request for Proposal. Organizations may submit an online Letter of Intent (LOI) for programs that fall within our grant priorities. If the LOI is approved for full proposal submission, the organization will be notified and sent a link to submit the full proposal for consideration. All organizations will be notified of their LOI status. Full grant submissions will be reviewed internally and then grants will be awarded for that cycle.

Timelines for second 2019 grant cycle (opens July 8, 2019):

  1. Letter of Intent (LOI) submissions: Deadline July 31, 2019, 5 p.m. Central
  2. Notifications to nonprofit organizations about the status of their LOI: Early September
  3. Full grant proposal due (by invite only): September 30
  4. Grant award notification and disbursement: Early December

The 2019 first-cycle grant recipients were announced on July 8, 2019.

Please note that our grant priorities have changed since the last grant cycle in 2017. Please review the grant priorities carefully to make sure your request aligns with these priorities.

With limited funds, the process is highly competitive, and we are only able to support a small portion of the total number of grant requests received.

As mentioned above, before submitting a request, please read a detailed description of our grant priorities.

For questions, please send an email to Community Investment.