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Volunteer registration is open for 2023 American Family Insurance Championship

Volunteer registration for the seventh annual PGA TOUR Champions American Family Insurance Championship is now open and the public is invited to sign-up to volunteer. Those interested can learn about volunteer opportunities by visiting this section of the championship website ( Sign-up now at the volunteer registration page.

The tournament and accompanying events will take place June 3-11, 2023, at University Ridge Golf Course in Madison, Wisconsin. Steve Stricker continues as player/host for the event.

Annually more than 1,000 individuals representing 14 states have volunteered at the American Family Insurance Championship. Learn more by watching this highlight video showcasing volunteers from past events. 


For a $80 registration fee* volunteers receive:

  • Official tournament uniform: shirt, jacket and choice of unisex cap, visor or bucket hat
  • Commemorative tournament lapel pin
  • Tournament drawstring backpack
  • Volunteer credential and lanyard (valid all week)
  • Volunteer parking pass (valid all week)
  • Additional guest general admission tickets valid any day
  • Meal or box lunch provided each day worked

*Special promotion: Register and pay by Dec. 31, 2022, to receive a $5 discount off the 2023 volunteer package fee with code CHAMP5 at check out. This early registration promotion allows for the volunteer fee to remain the same since the tournament began in 2016.

All proceeds from the championship are donated to the Steve Stricker American Family Insurance Foundation. Since its inaugural event in 2016, the American Family Insurance Championship has raised nearly $12.6 million distributed to the American Family Children’s Hospital and distributed more than 500 other charitable grants.  Perla

“We’re grateful for the participation of our extraordinary volunteers year after year,” said Gail Perla, volunteer coordinator for the American Family Insurance Championship. “They have an essential role in the success of our tournament.” 

Recipients of the proceeds from the 2022 championship will be announced in late November.

For any questions on volunteering, please contact Gail Perla, volunteer coordinator, at

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About the American Family Insurance Championship 
The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA player and Wisconsin native Steve Stricker. Since its inception, the championship and associated events have raised nearly $12.6 million for the American Family Children’s Hospital and other charities (2022 proceeds will be announced in late November). The 2023 championship will be held June 3 -11 at the University Ridge Golf Course in Madison, Wisconsin. For more information: Web:; Twitter: @AmFamChamp; Facebook: American Family Insurance Championship; Instagram: amfamchampionship. #AmFamChamp

About the American Family Insurance group 
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,000 employees nationwide. 





Volunteer registration is now open for 2023 American Family Insurance Championship.