Milwaukee, Wisconsin,
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The music’s better when under our roof at the American Family Insurance House at Summerfest (Photos)


Summerfest, presented by American Family Insurance, continues June 29-July 1 and July 6-8. See photos from opening day on June 22 at Milwaukee’s Summerfest celebration in the carousel above. All activities and spaces at the American Family Insurance House are free and open to the public.

The first of three weekends of Summerfest presented by American Family Insurance on Milwaukee, Wisconsin's lakefront is complete. At the American Family Insurance House on the Summerfest grounds, fans have the opportunity to be in the audience for intimate, acoustic performances by musical artists also performing at the bigger stages at the festival. Access to the performances are on a first-come, first-served basis and visitors can begin lining up one hour before the performance. The first 50 people receive the opportunity to experience a post-concert meet-and-greet with the artist.

Here is the lineup at the House for the remainder of Summerfest:

June 29     DJ BG Good, Noon • Digable Planets, 2 p.m. • Kari Faux, 4 p.m.
June 30     DJ Shawna, Noon • Nicky Youre, 2 p.m. • Yung Gravy, 4 p.m.
July 1         DJ BG Good, Noon • Flyleaf, 2 p.m. • Sean Paul, 4 p.m.
July 6         Grace Weber’s Music Lab/Bembe Drum & Dance, Noon • Jenny Lewis, 3 p.m.
July 7         Cafune, 2 p.m. • The Pretty Reckless, 4 p.m.
July 8         Mr. New York, Noon • Gold Steps, 2 p.m. • Walk the Moon, 4 p.m. • The Beaches, 
                          6 p.m.                       

(Please note all performers, dates, and times subject to change without notice.)

Anna Pope, partnerships manager, did several media interviews at the House on opening dayAligned with Summerfest’s non-profit mission to provide a showcase for the performing arts, the American Family Insurance House not only inspires and supports the dreams of local musicians, but also Milwaukee’s music students.

Each day features dance-to-mixes curated by the area’s top DJs. Local nonprofits like Grace Weber’s Music Lab (a free monthly music accelerator for high school students) and Bembe Drum & Dance (recipient of a Let the Music Play grant, a Summerfest program supported by American Family for nonprofits and schools that offer music-based learning) are invited to perform on the House stage. Both organizations align with American Family’s mission of inspiring and protecting the music dreams of the next generation. In addition, a songwriting workshop will take place with Grace Weber Music Lab in collaboration with American Family’s DreamBank on Friday, July 7 from noon-1 p.m.

Beyond the music, fans can enjoy the views and relax at the House rooftop and backyard spaces (and charge phones at the charging station). The House also features the opportunity to customize festival swag with pins and patches (fanny pack or bucket hat) and snap a photo in the infinity-mirrored photo booth to share Summerfest memories. All activities and spaces are free and open to the public.Annniversary hat

For Summerfest’s 55th anniversary, American Family sponsored special commemorative hats that were given to the first 10,000 fans who came through the gate on opening day. Exclusive 55th anniversary pins are also available for the free swag items at the House.
Gig posters on display
American Family also recruited Wisconsin and Illinois-based artists to create gig posters of each of the performers at the House, which are displayed throughout the space.

The American Family Insurance House is located behind the Mid-Gate Fountain and is open from 12-8 p.m. daily. Remaining Summerfest dates are June 29-July 1 and July 6-8.

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.