The Main Street America Group changes its name to Main Street America Insurance Company
The brand refresh was announced in conjunction with an expansion of product and technology offerings in the company's commercial insurance markets. Main Street America Insurance is an operating company of American Family Insurance group.
The Main Street America Group, a leading U.S. provider of property-casualty insurance through independent agents, and an operating company of American Family Insurance group, has unveiled its new name and brand – Main Street America Insurance. The brand refresh was announced in conjunction with product expansion in the company’s commercial insurance markets.
Founded in 1923, Jacksonville-based Main Street America Insurance offers a wide range of commercial and personal insurance, as well as fidelity and surety bond products, to individuals, families and businesses.
Vibrant new color palette and design elements
“Main Street America Insurance is a clear statement of who we are and what we do and aligns with our mission and vision to be a national multi-line brand in the independent agency channel by the end of 2024,” said Chris Listau, president and CEO.
The company’s refreshed look incorporates the iconic handshake symbol that represents partnership, trust and relationships formed in “Main Street” communities across America. It also signifies that Main Street America Insurance is a brand built on the strength of a rich history, marketplace stability and the company’s focus on delivering products through independent agents.
“We are excited about our fresh new look which coincides with offering new products in our commercial lines states through streamlined, intuitive digital platforms that make doing business with Main Street America efficient and easy for both our agent-customers and policyholders,” said Listau. “While our name is changing, our mission remains the same: ‘to take care of our customers better than anyone else’,” he added.
The following one-minute video provides and overview of the refreshed brand: https://msagroup.wistia.com/medias/g4htkrx2q0.
New small commercial platform soon to be live in 31 states
Since the beginning of 2020, the company has introduced its new Main Street ExpressTM platform and product offering in 24 states, which include Arizona, Connecticut, Florida, Idaho, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Montana, New Hampshire, New Jersey, New York, North Carolina, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Utah, Vermont, Virginia, Washington and Wisconsin. The small business commercial lines platform enables independent agents to quote and issue a business owners, general liability and workers’ compensation policies (select states) in minutes.
Deployment of the new platform and product lineup continues with seven additional states being added in early November, marking a successful product launch to all 31 states in the company’s commercial lines footprint.
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About Main Street America Insurance
Founded in 1923, Main Street America Insurance offers a wide range of commercial and personal insurance, as well as fidelity and surety bond products, to individuals, families and businesses throughout the United States. The company writes more than $1.1 billion in annual premium exclusively through independent insurance agents. Main Street America carries an "A" (Excellent) Financial Strength Rating, with a Stable Outlook, and “a+” Issuer Credit Rating from A.M. Best. In 2018, Main Street America merged with American Family Insurance, the nation’s 13th-largest property/casualty insurance group, becoming the group’s channel to distribute products through independent agents. Visit us at www.msainsurance.com and on Facebook, Twitter and LinkedIn.
About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.
Media contact for Main Street America Insurance: