Summerfest opening day with photos: The music’s even better when under our roof
American Family Insurance House welcomes fans at Summerfest, the world’s largest music festival
Summerfest, presented by American Family Insurance, continues June 20-21, June 26-28 and July 3-5 at Milwaukee, Wisconsin’s lakefront. All activities and spaces at the American Family Insurance House, located on the Summerfest grounds, are free and open to the public.
Opening day of 2025 Summerfest presented by American Family Insurance (photos above) on Milwaukee, Wisconsin's lakefront is complete.
At the American Family Insurance House, located on the Summerfest grounds, the iconic red roofline beckons fans for the opportunity to be in the audience for up-close-and-personal performances by musical artists also appearing at the bigger stages at the festival.
Access to the performances is on a first-come, first-served basis. Visitors can begin lining up one hour before the performance and 250 fans are permitted in the House for each performance. In addition, the first 50 fans in line receive the opportunity to experience a post-concert meet-and-greet with the artist.
Opening day artists who packed the House included Joy Oladokun, Ginuwine and Aly & AJ. Here is the musical lineup at the House for the remainder of Summerfest: 
June 20
Betty Who – 2 p.m.
Gigi Perez – 4 p.m.
June 21
Eric Bellinger – 2 p.m.
Good Neighbours – 4 p.m.
June 26
Grace Weber’s Music Lab/Girls Rock MKE* – 12 p.m.
Mayday Parade – 4 p.m.
Special event for fans with Milwaukee Brewer Christian Yelich – 5:30 p.m.
June 27
Plain White T’s – 2 p.m.
Jo Dee Messina – 4 p.m.
June 28
The Fray – 2 p.m.
Young the Giant – 4 p.m.
July 3
The Aces – 2 p.m.
hey, nothing – 4 p.m.
July 4
Everclear – 2 p.m.
Max McNown – 4 p.m.
July 5
Josh Ross – 2 p.m.
The Warning – 4 p.m.
*Let the Music Play Program grant recipient – see more in communities section below
(Please note all performers, dates and times subject to change without notice.)
DJay Mando, House DJ, opens and closes each day. Dancer, choreographer and entertainer Chris Gilbert returns as American Family Insurance House host.
Beyond the music, the House also features the opportunity to customize festival fanny packs with multiple color choices and pins and patches. Visitors can snap a photo in the photo booth to share Summerfest memories, enjoy the views from 
the House rooftop, and relax in the backyard space. All activities and spaces are free and open to the public.
As part of its Summerfest sponsorship, the first 10,000 festival attendees who came through the gate on opening day received a souvenir Summerfest hat courtesy of American Family. Each year, these hats have become a popular sight all during Summerfest and throughout Milwaukee.
The American Family Insurance House is located near the Mid-Gate fountain and is open from 12-8 p.m. daily. Remaining Summerfest dates are June 20-21, June 26-28 and July 3-5. See www.summerfest.com or www.amfam.com/summerfest for more details.
Connecting with communities
American Family Insurance began its partnership with Summerfest in 2017 and is just one example of the company’s commitment to investing in communities.
The partnership combines American Family’s legacy of inspiring, protecting and restoring dreams with Summerfest’s legacy of bringing the Milwaukee community together to embrace and celebrate the great diversity of the city and area (and beyond).
Aligned with Summerfest’s nonprofit mission to provide a showcase for the performing arts, the American Family Insurance House not only inspires and supports the dreams of local musicians, but also Milwaukee’s music students and the next generation of artists.
Local nonprofits Grace Weber’s Music Lab (a free monthly music accelerator for high school students) and Girls Rock MKE, a recipient of a Let the Music Play grant (a Summerfest program supported by American Family that extends its reach into the Milwaukee community to support nonprofits and schools that offer music-based learning) are also performing on the House stage.
Local American Family agency owners will serve as emcees for these performances and serve as a connection between the company and the community.