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Summerfest announces American Family Insurance House lineup


Free intimate acoustic headliner performances open to festival attendees.

Summerfest is excited to announce the lineup for the American Family Insurance House, the smallest stage at the festival, home to the biggest must-see moments, with exclusive acoustic sets by artists who are also playing the bigger stages at the festival.

Access to the performances are FREE at the American Family Insurance House on a first come, first served basis. Pre-registration is not necessary, fans can line up one hour prior to the start time of each show outside the American Family Insurance House. The first 50 people in line will also receive the opportunity to experience a post-show VIP meet and greet with the artist.

Below is the 2023 lineup for the American Family Insurance House during Summerfest’s 55th anniversary:

June 22
2 p.m.      Elle King
4 p.m.      Declan McKenna

June 23
2 p.m.      Breland
4 p.m.      Paris Paloma                                                   

June 24 
2 p.m.      Kidd G          
4 p.m.      The Brook & The Bluff

June 29
2 p.m.      Digable Planets
4 p.m.      Kari Faux

June 30 
2 p.m.      Nicky Youre
4 p.m.      Yung Gravy

July 1
2 p.m.      Flyleaf
4 p.m.      Sean Paul

July 6
3 p.m.      Jenny Lewis

July 7
2 p.m.      Cafuné
4 p.m.      The Pretty Reckless

July 8 
2 p.m.      The Beaches 

Located near the Mid Gate, the American Family Insurance House at Summerfest is a destination for all concertgoers. While visiting the American Family House, Summerfest fans are encouraged to hang out and experience the exclusive performances of some of the top artists in music, discover amazing local talent and dance to mixes by Milwaukee’s favorite DJ’s. Additionally, while enjoying the music, patrons can customize festival merch, snap a photo in the immersive photo booth, or relax on the House rooftop.  The American Family Insurance House is open from 12-8 p.m. each day of Summerfest.

Go to to learn more about exclusive opportunities, updates and more. Tickets for Summerfest are on sale now at with single day general admission starting at $26.  Visit for the full festival lineup, 55th Anniversary promotions and more.

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SOURCE: Summerfest
Summerfest media contact:
Julie Dieckelman, (414) 270-6517

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide. 

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest takes place in downtown Milwaukee, WI, which was recently named as one of the top 25 Best Places to Visit in 2023 by National Geographic.  Summerfest 2023 is June 22-24, June 29-July 1, and July 6-8. 

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.