Senior Leadership Team



Gerry leads the American Family Human Resources, Talent Development and Ignite, Tech Talent Recruitment and Protective Services divisions. He is also responsible for leading and guiding alignment across the American Family Insurance enterprise.

Gerry previously served as chief sales officer, working with agency owners and staff, Sales Strategy and Support, Sales and Service Operations, and Agency Strategy divisions across the company.

Gerry began his career at American Family in 1990 as an agent in his hometown of Arcadia, Wisconsin. He later held sales leadership roles, including district sales manager, state sales director and regional sales vice president.

In 2006, Gerry became Marketing vice president, and in 2007, he led the Commercial-Farm/Ranch Division, before becoming an executive vice president in 2009, and eventually chief sales officer in 2014.

Gerry earned a Bachelor’s of Business Administration Business Finance degree from the University of Wisconsin-Eau Claire.


Fabian is president of American Family Direct, which consists of affiliate companies Ameriprise Auto & Home which sells P&C insurance through partners, Homesite Group, a direct homeowners, renters, condo and small business writer, and The General (PGC Holdings Corp.), which specializes in direct auto insurance. Homesite is based in Boston, Massachusetts, and The General in Nashville, Tennessee.

Fabian started at Homesite in 1999 as chief operating officer and later became chief executive officer. He retained that role when American Family acquired Homesite in late 2013. He was promoted to COO of American Family direct distribution in January 2016.

Prior to joining Homesite, Fabian spent nine years at Chubb Insurance, where he was a chief marketing officer, managing director and senior vice president, as well as a member of Chubb’s Operating Committee. His previous roles at Chubb included manager of its London/Lloyd’s Brand in the United Kingdom, and assistant to the chairman of Chubb Europe, with responsibility for European information technology and customer service.

Earlier in his career, Fabian was a consultant at Monitor Company, a strategy consulting firm founded by Professor Michael Porter and a number of his Harvard Business School colleagues. Fabian earned his bachelor’s degree in economics from Harvard College and MBA from Harvard Business School, where he graduated as a George F. Baker Scholar.

Fabian serves on the Board of Directors of Deaconess Abundant Life Communities and is a member of the Centennial Campaign Executive Committee at Regis High School in New York City. In 2013, he completed his term as chairman of the Concord-Carlisle Regional School Committee, and has served on the board of trustees of Regis High School.


David is responsible for Business Development, Communications, Customer, Government Affairs and Compliance, Legal, Marketing, Strategy, and Strategic Data and Analytics. He also serves as Corporate Secretary to the American Family Board of Directors.

David joined American Family in 1986 as a claim attorney and left after two years to enter private practice. During that time, his firm, Brown & Holman, represented businesses and insurers in litigation. American Family was a primary client.

He rejoined American Family as a senior claim attorney in 1998. In 2000, he was named corporate legal assistant general counsel. Five years later, he was promoted to associate general counsel.

In March 2010, David was named vice president of the Corporate Legal Division. He became chief legal officer in November 2010, and remained in that role until he became chief strategy officer in January 2014. He is a founding member of the company’s multicultural Business Resource Group.

David earned his bachelor’s degree in economics and political science from St. Olaf College in Northfield, Minnesota, and his law degree from Hamline University College of Law in St. Paul.


Dan oversees the financial functions at American Family: Investments, Controller, Enterprise Risk Management, Internal Audit, and Reinsurance. His team also includes Business and Workplace Services. Dan serves as Treasurer to the American Family Board of Directors.

Dan began his career at American Family as a financial analyst in 1987 in the Controller Division. He was promoted to accounting manager in 1993 and then was named accounting director in 2000.

In 2003, Dan moved to the Life/Health Division as planning and risk management director, moving shortly thereafter to the Life/Health product design director position. In 2006, Dan returned to the Controller Division as financial analysis director. He was elected vice president of Human Resources in October 2007. In July 2011, Dan was named chief financial officer/treasurer.

Dan received his bachelor’s degree in business administration and MBA from the University of Wisconsin-Madison. He is a certified public accountant, a licensed insurance agent in Wisconsin and has earned his Fellow, Life Management Institute and Associate in Customer Service designations.


Peter Settel is the American Family Enterprise Chief Technology Officer, overseeing technology strategy, architecture and prioritization. Previously, Peter was the Homesite executive vice president and chief information officer.

Peter joined Homesite in 2001, leading Homesite’s IT function. During his tenure, Peter also led Digital Marketing, Call Center/Operations and key business partnerships – focusing on extending Homesite’s technology platform advantage, and on teams, talent and innovation.

Since American Family acquired Homesite in 2013, Peter has had responsibility for launching the AmFam | Connect program, and has served as chief information officer of American Family Direct, with oversight of technology strategy and architecture including Homesite, The General and AssureStart. Before Homesite, Peter worked in technology leadership roles at Cambridge Technology Partners and was co-founder of MediaLink Interactive, Inc. He has a degree in finance and investments from Babson College.

Peter and his wife, Karin, have four children. They will relocate from Boston to Madison in 2019. Peter enjoys reading, sports and his family.


As the leader of agency sales, Jeff works with agency owners and staff, Sales Strategy and Support, Sales and Service Operations, and Agency Strategy divisions across the company. He draws on a variety of previous roles with American Family.

Jeff joined the company in 1995 as a property claims adjuster, before becoming an agent in Menomonee Falls, Wisconsin, in December 1997. In 2005, he relocated to an agency in Madison, Wisconsin. He was promoted to agency sales manager in 2009 and became Wisconsin East sales director in 2012.

He was named Customer Excellence program director in June 2015, and then became vice president of Sales Strategy and Support in 2016. In March 2017, Jeff was named chief of staff vice president. In March 2019, he assumed the new role of vice president enterprise one platform, a role he held until being named chief sales officer in August 2019.

Jeff is very active in the community, serving as past president of the Board of the Community Insurance Information Center in Milwaukee. He is currently a board member of The Road Home in Madison.


Bill was elected president in 2017, and oversees the American Family enterprise.  

He started at American Family in 1996 as an actuarial analyst. Bill later became the division's actuarial manager, homeowners lines director and risk pricing director. In 2006, he was elected vice president of the Actuarial Division. In 2008, he was named vice president of Personal Lines.

Bill became an executive vice president in July 2011, when he began oversight of the product line divisions: Commercial-Farm/Ranch, Life and Personal Lines. He continued in that position until assuming the role of American Family chief operating officer in January 2014.

Bill is a fellow of the Casualty Actuarial Society and a member of the American Academy of Actuaries. He earned his bachelor’s degree in mathematics from Northwestern College.


Telisa is chief operating officer overseeing operations of American Family brand products and services offered through the agency channel.

She works with the chief sales officer and product line presidents (Personal Lines, Life, Commercial-Farm/Ranch and B and A Insurance Solutions). These accountabilities range from the design and pricing of products to the sales and service provided to customers by agency owners, claim adjusters and call centers.

Telisa previously served as Chief Marketing Officer. She joined American Family in 2009 as advertising director in the Marketing Division and was promoted to vice president of Marketing in 2013. Telisa was named Chief Marketing Officer in 2016 and became an officer of the company and member of the senior leadership team in 2017. 

Telisa is recognized in the business community as a creative, revolutionary thinker and transformational leader. She has a keen focus on customer-forward business models that leverage technology, data and design to enable engaging experiences for consumers while creating cost efficiencies.

Prior to joining American Family, she served in general management, sales, marketing and operations leadership positions at Ford Motor Company and Burger King. She has led consumer marketing, growth, and sales teams at the regional, national and international level, including being responsible for P&L operations with revenues between $600 million to $6 billion.

In 2019, Telisa was named to Black Enterprise magazine’s list of Most Powerful Women in Corporate America, for the second year in a row. The magazine recognizes high-ranking and influential African-American female executives in the U.S. Telisa was among 136 executives who were honored, the most ever on the list. In addition, she also was named to Savoy’s Most Influential Women in Corporate America. Also in 2019, she began a two-year term as a member of the global board of directors of the Mobile Marketing Association (MMA). 

In 2018, she was named to Black Enterprise Magazine Top 50 Executives and in 2017, she was named to AdAge’s prestigious Women to watch list.

In 2016, Telisa was named to the prestigious EBONY POWER 100 list, along with many notable and influential leaders, including the Obamas, Michael Jordan and Beyoncé. She also earned spots on Savoy magazine’s 2016 Top Influential Women in Corporate America and the 2014 list of Top 100 Most Influential Blacks in Corporate America.

Telisa is a graduate of the University of Illinois and earned an MBA from Northwestern University’s Kellogg Graduate School of Business.