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Seeding tech growth in Wisconsin’s fertile ground


American Family partners with UW-Madison on a global startup program to nurture high-tech entrepreneurs. 

Why would a global program for tech startups tackling risk decide to make Wisconsin its home? And how does a partnership with a Fortune 300 insurance company help support success for the startups?

When the Creative Destruction Lab (CDL) – an innovative nonprofit that has created programs in support of early stage startups worldwide – decided to partner with the University of WisconsinMadison and Madisonheadquartered American Family Insurance for only its second U.S. location, it gave a nod to the ever-growing recognition that the region is fast becoming a hub for technology and innovation.

Read more about American Family's partnership with CDL and UW-Madison, and why Wisconsin is a great place for this innovative program

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.