Milwaukee, Wisconsin,
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Photos: American Family Insurance House at Summerfest


Summerfest, presented by American Family Insurance, continues June 30-July 2 and July 7-9. 

Summerfest presented by American Family Insurance is in full-swing on Milwaukee, Wisconsin's lakefront.  At American Family Insurance House on the Summerfest grounds, fans have the opportunity to be in the audience for intimate, acoustic performances by musical artists by stopping at the American Family Insurance House, or visiting to register online for tickets.

Here is the lineup for the remainder of Summerfest:

June 30          Caley Conway • David Shaw of the Revivalists
July 1              DJ Nu Stylez • Iann Dior • Jessie James Decker
July 2              Stephan Jenkins of Third Eye Blind • Mt. Joy
July 7              Milky Chance • Boyz II Men
July 8              JoJo • Ric Wilson • Vincent Van Great • DJ Shawna
July 9              AMFAM Jam • You Win!!! • DJ Bizzon

(Please note all performers, dates, and times subject to change without notice.)

American Family recruited Wisconsin-based artists to create gig posters of each of the musical acts performing at the House. These posters are displayed throughout the space.

Aligned with Summerfest’s non-profit mission to provide a showcase for the performing arts, the House also supports local musicians, as well as Milwaukee’s music students. Each day has featured dance-to mixes curated by Milwaukee’s favorite DJs. The House is also hosting local nonprofits like Grace Weber’s Music Lab (a free monthly music accelerator for high school students) and Let The Music Play (a grant program for nonprofits and schools that offer music-based learning).  Both organizations align with American Family Insurance’s mission of inspiring and protecting the music dreams of the next generation. 

Beyond the music, fans can enjoy the views at the House rooftop andMany Milwaukee media visited the House and spoke with Anna Pope, partnerships manager. backyard spaces. The House also features the opportunity to customize your own festival swag, snap a photo in the photo booth and grab a custom picture filter to share your best Summerfest memories (see photos in carousel above).  All activities and spaces are FREE and open to the public.

The American Family Insurance House is located behind the Mid Gate Fountain and is open from 12-8 p.m. daily.  Remaining Summerfest dates are June 30-July 2 and July 7-9.

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.