New location, new format, continuing community impact: 2025 AmFam Champ raises more than $2 million for charity
Total proceeds donated to nonprofits from 2016-2025 now nearly $22 million
At American Family, our values include showing up in our communities and having an impact in meaningful ways, and we’re proud the AmFam Champ has been an important part of that commitment. More than ten years ago, this tournament started out as just an idea and today has contributed nearly $22 million in the form of grants to organizations that build healthy children and families and strong, thriving communities. We join them in their efforts and support these nonprofits that create brighter futures.
The 2025 PGA Tour Champions American Family Insurance Championship was held at a new location, TPC Wisconsin and featured a new team format. However, the tournament’s primary purpose – raising money for deserving nonprofits – remained the same. The 2025 event raised $2,035,000, it was announced today, to bring the total raised to $21.78 million since the inaugural event in 2016.
Approximately half of the 2025 proceeds will be distributed to the American Family Children’s Hospital in Madison, Wisconsin, and 161 primarily local charities will share the rest in varying amounts. A lifetime total of 1,171 grants have been distributed to charitable organizations.
Watch this video recap of the 2025 AmFam Champ and its charitable impact:
Visit AmFamChampionship.com to learn more about the 2025 proceeds and the American Family Insurance Championship.