Milwaukee, Wisconsin,
07:27 AM

Milwaukee Brewers outfielder Christian Yelich joins with American Family Insurance, other partners to support Milwaukee’s Beckum Stapleton Little League

Christian Yelich Message 9-20-21

Financial support from partners will repair dugouts and replace fencing at the Little League fields; Nike to provide equipment and clothing.

Milwaukee Brewers outfielder Christian Yelich and American Family Insurance announced at a news conference on September 20 they’ve teamed up to support Beckum Stapleton Little League by upgrading the league’s ballfields, specifically repairing dugouts and replacing fencing.

Joining in these efforts are Associated Bank, Nike, who will make additional donations of equipment and clothing on Yelich’s behalf, and the Brewers Community Foundation, through its connection with the Milwaukee Brewers and American Family.

Watch this video from the news conference:

Beckum Stapleton is a nonprofit, volunteer organization with deep roots on Milwaukee’s North side, providing supervised baseball opportunities for the youth ages 6-14 years old since 1964. Beckum Stapleton Little League has served more than 25,000 youth since its inception.

“I know how much the Beckum Stapleton Little League means to the kids who play there,” said Christian Yelich. “I’ve asked my partners at American Family Insurance, Associated Bank, Nike and the Brewers Community Foundation to join in helping to improve the fields so the players continue to have a great place to play baseball. I’m happy that we can make this contribution to a great member of the Milwaukee community. There’s more to come.”

Yelich, who is also an American Family brand ambassador and is featured with his mother Alecia Yelich in American Family’s latest Know Your Drive advertising campaign, was represented by his mother, Alecia, and brother Collin Yelich, at today’s announcement event held at the Beckum Stapleton Little League fields.

“American Family and Christian Yelich share a passion for and commitment to the city of Milwaukee, supporting our communities, and promoting healthy youth,” said Sherina Smith, American Family vice president of marketing. “We’re proud to join with Christian and our other partners to help Beckum Stapleton Little League and support the positive experiences and opportunities they provide to so many young people.”

Representatives from American Family, Beckum Stapleton Little League leadership and players/families, Associated Bank and the Brewers Community Foundation were also present for the event. It was also attended by Milwaukee County Executive David Crowley, Executive Parks Director Guy Smith and James Beckum, who founded the Little League in 1964.

“Beckum Stapleton Little League greatly appreciates the support from American Family, the Yelich family, Associated Bank, Nike, Brewers Community Foundation, as well as the MKE Youth Sports Alliance,” said Jim Brey, Berkum Stapleton Little League executive director. “These donations and our volunteers will provide safe, affordable baseball for the youth of this neighborhood.”

The upgrades will be ready for next spring’s opening day. The updates announced today were identified by the league as their top priorities.

Yelich and American Family are continuing to look for more opportunities to work together to support the Milwaukee community.

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.

About Beckum Stapleton Little League
Beckum Stapleton Little League is a nonprofit, volunteer organization providing supervised baseball opportunities for the youth on the North side of Milwaukee, Wisconsin since 1964. Beckum Stapleton Little League has served well over 25,000 youth since its inception. It is powerful to see this commitment to the sport, from current and former players. It is an awesome testament to what has been created and what's to come.

About Associated Banc-Corp.
Associated Banc-Corp (NYSE: ASB) has total assets of $34 billion and is Wisconsin's largest bank holding company. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 220 banking locations serving more than 120 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available

About Brewers Community Foundation (BCF)
BCF harnesses the pride, passion and commitment of Brewers fans, players and other supporters to positively impact the lives of children and their families in the Greater Milwaukee area and throughout Wisconsin. Over the past decade, BCF has provided more than 2,000 grants totaling in excess of $19 million to nonprofit organizations across Wisconsin that support programs focused on its four areas of concentration: health, education, recreation and basic needs. Approximately 200 nonprofit organizations receive funding annually through the Foundation’s initiatives. In addition to the fans’ support of the Foundation, all uniformed players, their families, team executives and front office staff contribute their time and/or financial resources to BCF. Visit to learn about ways you can join the team that goes to bat for those in need.