Keene, New Hampshire,
13:00 PM

Main Street America Insurance marks 100th anniversary

In honor of milestone, company will help plant 11,000+ trees in communities nationwide


Main Street America Insurance, which became part of the American Family Insurance group in 2018, celebrates its 100th anniversary on March 28, 2023.

Main Street America Insurance, a leading U.S. provider of property-casualty insurance through independent agents, today marks its 100th year in business, a milestone few other companies in America have achieved. To mark this historic year, the company will build on its already strong community support through a partnership to plant trees in 24 cities across the country.

Employee and community kickoff celebrations were held today in Keene, N.H., where the company was founded on March 28, 1923, as National Grange Mutual Liability Company, and at its headquarters in Jacksonville, Fla., where the company redomiciled to in 2005.

“Since 1923, our company has protected the people, families and small businesses that line mainListau streets across the country,” said Main Street America president and CEO Chris Listau. “For 100 years, we have delivered on our unwavering commitment to serving customers through the independent agent channel. Celebrating this milestone throughout 2023 and further supporting quality of life in communities gives us the opportunity to build on that promise and share our story of an ever-evolving company built on a foundation of strength, stability and relationships.”

Partnership to plant trees in communities 

To launch 100th anniversary community impact efforts, Main Street America is proud to announce its partnership with One Tree Planted’s Urban Forestry fund. Among other positive impacts, trees improve the quality of life in communities and support the environment. In April (Earth Month) the company’s charitable contribution will fund the planting of more than 11,000 trees in 24 cities, mostly in low-income urban communities, including Jacksonville, Fla. Employees, retirees and agency partners will have an opportunity to participate in tree-planting events.

Celebrating with our community

Yearlong activities will center around employees, retirees, independent agents, community and industry partners, and others who have made the company’s growth and success possible over the last century. Agent-partners will be recognized with milestone service awards. In addition to annual giving through its charitable foundation, the company has committed an extra $100,000 to support causes most important to employees and agents where they live and work.

Today’s kickoff celebration also included leaders from the American Family Insurance group of companies, which Main Street America has been part of since it merged with American Family Insurance Mutual Holding Company in 2018.

In addition to planned activities, the company’s story comes to life through a variety of celebration toolkits for internal and external audiences, including a 100-Year Anniversary page on, which features special history and major milestone videos. A video tribute and interactive “voices” platform will be unveiled to employees later this week. 

Visit the Main Street America Insurance Newsroom.

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Main Street America media contact:
Steve Gerrish

About Main Street America Insurance
Founded in 1923, Main Street America Insurance offers a wide range of commercial and personal insurance, as well as fidelity and surety bond products, to individuals, families, and businesses throughout the United States. The company writes more than $1.1 billion in annual premium exclusively through independent insurance agents. Main Street America carries an "A" (Excellent) Financial Strength Rating, with a Stable Outlook, and “a+” Issuer Credit Rating from A.M. Best. In 2018, Main Street America merged with American Family Insurance, the nation’s 13th-largest property/casualty insurance group and seventh largest Farm owner’s carrier, becoming the group’s channel to distribute products through independent agents. Visit us at and on Facebook, Twitter, and LinkedIn.

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.