18:34 PM

Green Bay Packers, American Family Insurance donate new Xenith helmets to 10 high school football teams


Three teams visited Lambeau Field Monday for stadium tours and a surprise visit from Packer AJ Dillon.

The Green Bay Packers on Monday welcomed three high school football teams to Lambeau Field for stadium tours, lunch and a special surprise visit from Packers running back AJ Dillon, who presented each team with $6,000 worth of brand-new Xenith helmets for their football programs. 

Student athletes and coaches from Bay View High School in Milwaukee, Marshall High School in Marshall, Wis., and Roncalli High School in Manitowoc, Wis., were the lucky attendees who got to be the first to see their new helmets in person, unveiled by Dillon. 

The helmets were awarded as part of the Packers Helmet Give Back Program, which invited coaches and athletic directors from around the state to apply to receive new helmets last fall. The gift is part of a donation match by Xenith as part of their Community Give Back Program and their Buy a Helmet Give a Helmet Program. 

The donations also are made possible through the support of American Family Insurance and their efforts to provide high school athletes with the equipment and support they need to pursue their dreams. The helmet donation program is part of the Packers’ football outreach efforts, which promote and serve youth and high school football programs around Wisconsin. 

Seven additional schools also were awarded $6,000 worth of brand-new Xenith helmets for their football team. The helmet packages will be awarded this summer and each package will be custom-made to fit each schools’ colors to supplement or replace their existing equipment inventory. The schools include Berlin High School, Brodhead High School, Glenwood City High School, Kenosha St. Joseph Catholic Academy, La Crosse Central High School, Milwaukee Academy of Science and Racine Park High School. 

This year, more than 90 coaches and athletic directors statewide submitted applications for the donated helmets, with many of the schools demonstrating great need for donated equipment to serve the number of students in their athletic programs and to conduct their football programs safely. As football helmets are essential to participating in football, many youth and high school football programs must devote their small budgets to purchasing helmets or focus their fundraising efforts on raising enough for helmets, instead of other necessary equipment or training tools. 

Packers Give Back is the team’s all-encompassing community outreach initiative that includes the Green Bay Packers Foundation, appearances made by players, alumni, coaches and staff, football outreach, cash and in-kind donations, Make-A-Wish visits, and community events. The annual overall charitable impact of Packers Give Back exceeds $9 million.

SOURCE: Green Bay Packers

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Packers media contact:
Katie Hermsen

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.