Milwaukee, Wisconsin,
08:00 AM

Fireworks return to Milwaukee’s lakefront on July 3rd


Thanks to generous support from American Family Insurance, the Kelben Foundation, Inc. and Town Bank, a Wintrust Community Bank.

SOURCE: Milwaukee County Parks

After a two-year hiatus, Milwaukee’s July 3 fireworks display presented by American Family Insurance, Milwaukee County Parks, the Kelben Foundation, Inc. and Town Bank, a Wintrust Community Bank, returns to the lakefront this summer.

The July 3rd display, which attracts over 100,000 people to Milwaukee’s lakefront is an over 50-year tradition. On Sunday, July 3, the 45-minute fireworks display will begin around 9:30 pm.

Washington“The popular July 3rd fireworks have certainly been missed the last two years, and American Family Insurance is pleased to return as a co-presenting sponsor of this event,” said Ranell Washington, American Family Insurance partnership development advisor. “American Family, along with the other event sponsors, are all looking forward to having the community come together again at Milwaukee’s lakefront for an amazing summer celebration.”

Community members are invited to return to Veterans Park, Bradford Beach, or Lake Park for the best viewing locations.

“The Kelben Foundation is excited to partner with American Family and Wintrust Town Bank to bring back the iconic fireworks to the Milwaukee lakefront for all residents of southeast Wisconsin to enjoy,” said Ted Kellner, Chairman and CEO of T&M Partners LLC.

Parking operations at the lakefront will begin at 6 a.m. on July 3. All lots can be accessed from Lincoln Memorial Drive and are first-come, first-served. There are no in-out privileges once a vehicle enters the grounds. No overnight parking is allowed. All vehicles are asked to leave the grounds after the fireworks display has concluded.

“Milwaukee County Parks welcome you and your family back to the lakefront for the fireworks display thanks to our event sponsors,” said Guy Smith, Milwaukee County Parks Executive Director. “In partnership with the City of Milwaukee, Milwaukee County Sherriff’s Office, and United State Coast Guard onlookers can enjoy a safe, family-friendly celebration.”

Milwaukee County Parks are also requesting volunteers to help clean up the lakefront prior to and after the fireworks display. To learn more about the July 3rd Fireworks display, visit

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.