CONNECT, powered by American Family Insurance, is new name, brand of former Ameriprise Auto & Home
CONNECT joins companies of American Family Insurance group
CONNECT, powered by American Family Insurance, is the new brand name of the property-casualty insurance company formerly known as Ameriprise Auto & Home Insurance.
CONNECT, powered by American Family Insurance, is officially the new brand name of the property-casualty insurance company formerly known as Ameriprise Auto & Home Insurance.
State insurance regulators recently approved the legal names of the De Pere-Wisconsin based company and its subsidiaries, which will together be known as CONNECT, powered by American Family Insurance.
“This is another milestone for CONNECT as we integrate into the American Family Insurance group,” said Jessie Stauffacher, CONNECT chief executive officer. “The collaboration and commitment have been remarkable and resulted in a transition that’s been seamless to our partners and customers, and exciting for our employees.”
CONNECT sells auto, homeowners, renters, umbrella and some specialty insurance lines in 44 states and District of Columbia, primarily through strategic partnerships, including those with wholesale retailer Costco and Ameriprise Financial, Inc.
Bringing the two companies together
American Family Insurance acquired CONNECT, then known as Ameriprise Auto & Home Insurance, from Ameriprise Financial last October. Since that time, the organizations have worked through a myriad of transition-related elements to separate CONNECT from publicly traded Ameriprise Financial and integrate with American Family, a mutual holding company.
“We believe in handling every customer with care, and that remains the focus of our meticulous transition work,” said Sharena Ali, CONNECT chief operating officer. “Our employees have met the challenges with thoughtfulness and enthusiasm, setting the stage for even greater success with our customers.”
CONNECT, powered by American Family Insurance, will serve as the brand name of products underwritten by two companies: American Family Connect Property and Casualty Insurance Company and American Family Connect Insurance Company. A third company, The American Family Connect Insurance Agency, Inc., places policies with affiliated and unaffiliated insurers.
CONNECT bolsters national, multi-channel strategy
The addition of CONNECT continues American Family’s ongoing transformation from a regional insurance company that initially sold its products through exclusive agency owners only to a national multi-line, multi-distribution channel insurance group.
While continuing to invest in its agency owners, American Family acquired direct non-standard auto insurer Permanent General Companies (The General) in 2012 and direct homeowners insurance provider Homesite Group in 2013. Following its conversion to a mutual holding company, American Family merged with mutual property-casualty insurer Main Street America in 2018. Main Street America distributes its products through independent agents.Adding CONNECT to the group in 2019 brings new products, partners and greater geographic distribution.
About CONNECT, powered by American Family Insurance
CONNECT, powered by American Family Insurance, is a direct provider of personal lines auto, home, and umbrella insurance through a partner-based distribution model. Established in 1987 as IDS Property Casualty Insurance Company, CONNECT is part of the American Family Insurance group. CONNECT creates value for its partners’ brands by protecting what matters to its customers. Its underwriting companies, American Family Connect Property and Casualty Insurance Company and American Family Connect Insurance Company, write more than $1 billion in annual premium. The company, based in De Pere, Wisconsin, sells its products in 44 states and District of Columbia., and employs over 1,700 people. CONNECT’s Handle With Care philosophy serves as a guide for its employees as they interact with customers, colleagues and the community.
About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.