Milwaukee, Wisconsin,
06:15 AM

Concert featuring Little Big Town and BoDeans to celebrate new American Family Insurance Amphitheater


Tickets are priced as low as $15 and include a free Summerfest ticket. The concert, being held on Friday, August 13, is presented by American Family Insurance and will be one of the first shows at the new venue.

Milwaukee World Festival, Inc. announced that a special community concert with Little Big Town and the BoDeans will take place on Friday, August 13, 2021 at the newly opened American Family Insurance Amphitheater. The concert is presented by American Family Insurance and will be one of the first shows at the new venue. All ticketholders will also receive a ticket for Summerfest, valid for any of the nine days of the festival, September 2-4, 9-11, and 16-18, 2021.

The community is invited to attend this special evening to enjoy live music on the lakefront, while exploring the new amenities at the recently completed renovation of the American Family Insurance Amphitheater, including:

  • Expanded concourse space and viewing decks with spectacular views
  • Reimagined food and beverage options
  • Increased restroom capacity
  • All new seats and improved sightlines
  • New high-definition video screens
  • Improved ADA accommodations
  • Enhanced artist production capabilities

“We normally host a concert each year as part of the PGA TOUR Champions American Family Insurance Championship, which was held earlier this month in Madison,” said Jim Buchheim, American Family community and social impact officer. “Although we weren’t able to have the concert this year, we’re happy to be able to join our partner Milwaukee World Festival, Inc. to welcome Little Big Town and the BoDeans to this community concert, one of the first to be held in the newly renovated and reopened American Family Insurance Amphitheater.”

“Thanks to the generosity of American Family Insurance, we are able to offer the community a headlining show for an unusually low ticket price. We encourage our fans to join us and discover all the new amenities of the new American Family Insurance Amphitheater,” said Don Smiley, President ajd CEO of Milwaukee World Festival., Inc. “Now that the multi-million dollar renovation is complete, we are excited to welcome fans to back to this iconic venue to expereince all the upgrades.”

Tickets are available for $50, $30 or $15, plus fees. Tickets go on sale on Friday, June 25, 2021 at 10:00 a.m. at All concert tickets include one free general admission ticket to Summerest 2021.

About Little Big Town
GRAMMY, ACM, CMA, AMA, and Emmy Award-winning group, Little Big Town --consisting of members Karen Fairchild, Phillip Sweet, Kimberly Schlapman, and Jimi Westbrook —are known for hits such as “Boondocks,” “Little White Church,” “Pontoon,” “Girl Crush,” and “Better Man.” Grammy-nominated "The Daughters," “Sugar Coat,” and current country radio single “Wine, Beer, Whiskey” are the latest from the bands critically-acclaimed ninth studio album Nightfallwhich was released at the top of the Billboard Country Charts in January of 2020. Little Big Town has earned more than 40 award show nominations and has taken home nearly 20 awards, including multiple GRAMMY, AMA, People’s Choice, CMA, ACM awards, and an Emmy award. Most recently, Little Big Town was nominated for two Grammy awards for their latest work; “Country Album of the Year” for Nightfall and “Best Country Duo/Group Performance” for “Sugar Coat.”

About BoDeans
Fans who have followed Bo Deans’ remarkable 30-year career know that their blend of compelling songs and high energy performances have retained a a loyal following. Best known for their catch single, “Closer to Free,” the bands accessible adult alternative sound has led to many a milestone, including a Rolling Stone Reader’s Poll for best new American in 1987, and support slots with U2, Bob Dylan, Tom Petty, and many others. The band has released 12 studio albums with ten records that hit the Billboard Top 200 Chart, and numerous other singles. BoDeans have defined a generation that embraced songs like “Good Things,” “You Don’t Get Much,” “Idaho,” “Stay,” and many more. In addition, Wisconsin’s favorite musical sons music is featured in the Netflix original series “The Ranch.”

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.

About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest, presented by American Family Insurance, an 11-day festival that generates approximately $187 million in economic impact for the community each year. Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people. The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community. For more details, visit, or Twitter: @Summerfest.

Summerfest media contact:
Julie Dieckelman