Atlanta United unveils “The Unity Kit” at National Center for Civil and Human Rights
American Family Insurance is the official kit sponsor and said "embracing diversity, inclusion and equity is the pathway to unity." American Family's sponsorship of The Unity Kit includes $150,000 in donations to five Atlanta organizations working to improve quality of life for all people.
Atlanta United last night unveiled its new third kit, The Unity Kit. The kit was showcased for the first time in person at an exclusive Season Ticket Member event at the National Center for Civil and Human Rights in downtown Atlanta. The event featured the “2021 Unity Kit Launch: The Power of the Game Exhibition” and included appearances from Atlanta United President Darren Eales, players Miles Robinson and Machop Chol as well as members of Atlanta United’s Special Olympics Unified Team.
The kit features 13 messages of unity in 11 global languages that pay homage to the power of the beautiful game and its power to unite all people. The color is a distinctive, deep red and orange cement, a nod to the Georgia red clay that serves as a common ground we all stand on. Each message of unity ripples outward through the wavy 5-Stripes, carrying the voice of our city around the globe. Inside the collar, the words “A City United” are a statement that we are unbreakable when we stand together as one. American Family Insurance is featured across the front as the official kit sponsor, while Piedmont Healthcare and AT&T are featured as sleeve sponsors.
Watch this video of The Unity Kit launch
“We’re excited to unveil ‘The Unity Kit’ as our third kit for the 2021 season,” Eales said. “This kit pays homage to unity, soccer and the great city of Atlanta. It’s a tribute to our supporters, who helped us become the first MLS team since 2016 to qualify for a third kit. We can’t wait to see our players wear this kit on June 20 in front of our amazing supporters.”
The 2021 Unity Kit Launch: Power of the Game Exhibition features topics of unity for all, the power of soccer as a unifier and the city of Atlanta. The exhibit will be available from June 18-20 and open to any visitors at the National Center for Civil and Human Rights. Atlanta United will wear The Unity Kit for five matches throughout the rest of the 2021 MLS season. The first match is Sunday, June 20 at Mercedes-Benz Stadium vs. Philadelphia.
“As a founding partner of Atlanta United, we’re pleased to sponsor The Unity Kit and share the powerful message that people with diverse experiences and backgrounds from all over the world can come together,” said Yasir Kamal, American Family Insurance vice president of Inclusive Excellence. “American Family shares with Atlanta United similar values and beliefs that embracing diversity, inclusion and equity is the pathway to unity. We’re proud to see our logo displayed on the Atlanta United kit and hope others find inspiration in its meaning.”
“Further, American Family has committed $105 million over the next five years to its Free to Dream initiative, supporting investments and partnerships that close equity gaps, drive social impact in communities and help build unity,” said Kamal. “As part of this initiative, our sponsorship of The Unity Kit will include $150,000 in donations to five local organizations working to improve quality of life for all people.”
The Village Market, Refuge Coffee, Forever Family, the Partnership for Southern Equity, and Common Good Atlanta will each receive $30,000 in donations from American Family Insurance.
Watch this video message from American Family Yasir Kamal:
In a continued effort to support the city of Atlanta and the state of Georgia through the sport of soccer, net proceeds from Atlanta United Unity Kits sold in physical Team Store locations and the launch event will be re-invested directly into the community through the Atlanta United Foundation and the club’s multiple community relations initiatives.
The Unity Kit is available for purchase online at www.MLSStore.com and will be available at Atlanta United’s Team Store at Atlantic Station beginning Friday, June 18 at 11 a.m. The kit will also be available at the Team Store inside Mercedes-Benz Stadium on matchday June 20.
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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.
About Atlanta United
Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-game attendance (72,548), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.