Atlanta United unveils "The Resurgens Kit" as new Community Kit

SOURCE: Atlanta United

Atlanta United unveiled The Resurgens Kit as its new Community Kit (secondary), which will be worn for the 2024 and 2025 MLS seasons. Named after Atlanta’s motto, the Resurgens Kit, sponsored by American Family Insurance, is inspired by the history of the city and features design elements from the city’s seal and flag. The kit was formally introduced February 17 during the club’s “Always Rising Kit Launch” at Pullman Yards in Kirkwood. It is available for purchase online and can also be secured in-person at the club’s team store at Atlantic Station.

"We are proud to present The Resurgens Kit to our supporters and the city of Atlanta," said Garth Lagerwey, Atlanta United President and CEO. "Our approach with Community Kits has always been to create something that identifies with the city and reaffirms our connection with the people in it, and we believe The Resurgens Kit is the strongest example of that ambition. The design is uniquely Atlanta, and we’re excited for our players, supporters and everyone with a connection to the city to wear it with a strong sense of civic pride."

The Resurgens Kit has a light blue base with a Phoenix design that frames the center. The mythical bird, also displayed on the city’s seal, symbolizes Atlanta’s history of rebuilding and reinventing itself. The kit features dark blue accents with a yellow trim, the same colors which appear on the city’s official flag. Blue is a nod to the rebirth and renewal of Atlanta, while yellow represents the city’s vibrant history and identity. The city of Atlanta’s crest rests on the back under the collar, featuring the moniker Resurgens and the years 1847 and 1865, the year the city was incorporated and the year it was rebuilt from ashes, respectively.

For the eighth consecutive season, American Family Insurance remains as the centerpiece partner for the club’s First Team kits. Piedmont Healthcare, the club’s Official Adult Healthcare Partner, continues as a sleeve sponsor for Atlanta United and the primary kit sponsor for ATL UTD 2.

"American Family Insurance joins with Atlanta United as a proud partner and kit sponsor since its first season," said Sherina Smith, American Family Insurance Group chief marketing officer. "The Resurgens Kit aligns perfectly with our mission to inspire, protect and restore dreams by supporting communities and making authentic connections, integral parts of all our partnerships. We share Atlanta United’s values of always striving to be better, accepting challenges and opportunities and inspiring dreamers, on and off the pitch. We know players and fans will wear this kit proudly and embody its positive message."

Check out this video for more on the new Community Kit:

Atlanta United opens the MLS Regular Season when it travels to face Columbus Crew Feb. 24 at Lower.com Field (2 p.m., MLS Season Pass on Apple TV, 92.9 The Game, La Mejor). All Atlanta United matches are available with an MLS Season Pass subscription, located on the Apple TV app.

Fans can purchase the new Community Kit here.

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Atlanta United media contacts:
Chris Winkler - Director of Communications
E: Cwinkler@atlutd.com

Justin Veldhuis - Manager of Sports Communications
E: Justin.Veldhuis@atlutd.com

Chris Raimondi - Manager of Brand Communications
E: Craimondi@atlutd.com

Johannes Schneider - Communications Coordinator
E: Johannes.Schneider@atlutd.com

About American Family Insurance Group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.

About Atlanta United 
Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.