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American Family recognized for inclusive workplace practices


American Family Insurance has been recognized for its commitment to fostering a diverse and inclusive workplace, by the Human Rights Campaign Foundation and the Seramount Inclusion Index. 

American Family Insurance has been recognized for its commitment to fostering a diverse and inclusive workplace, by two national organizations. Specifically, the company is one of the 42 organizations acknowledged by the Seramount Inclusion Index and has achieved a score of 90 out of 100 on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index (CEI).

Seramount Inclusion Index recognition

Seramount, a professional services and research firm supporting high-performing, inclusive workplaces recently released its sixth annual Inclusion Index. American Family was among the 42 organizations recognized for creating an inclusive workplace, achieving a score of 90 percent. The index evaluates best practices in recruitment, retention, and advancement of underrepresented groups, inclusive company culture, and demographic diversity.

Katie Oertli Mooney, Managing Director of Seramount, highlighted the growth of diversity, equity, and inclusion (DEI) best practices among Inclusion Index companies, stating, “These organizations are consistently measuring and evaluating the effectiveness of their policies, and by doing so, they are taking initiative to build a culture of belonging.”

The 2023 Seramount Inclusion Index showcases advancements in Employee Resource Groups, inclusive recruitment strategies and career and leadership development across participating organizations, all of which are part of American Family’s focus and practices.

Human Rights Campaign Foundation’s Corporate Equality Index recognition

American Family Insurance has also earned a score of 90 out of 100 in the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index. This index measures corporate policies and practices related to LGBTQ+ workplace equality. The company joins the ranks of 1,384 major U.S. businesses recognized in the 2023-2024 CEI.

“We are proud to be recognized for creating an inclusive workplace,” said Yasir Kamal, who leads American Family’s DEI efforts,Yasir Kamal including recruitment and retention. “Our strong and continued commitment to a diverse and inclusive workplace ensures a reflection of our diverse customer base, empowering us with a sustained competitive advantage.”

RaShawn Hawkins, Human Rights Campaign Sr. Director of Workplace Equality, emphasized the vital role businesses play in furthering LGBTQ+ equality. “Our goal at the Human Rights Campaign Foundation is to work in a spirit of partnership with companies, providing educational resources and leading benchmarking.”

The 2023-2024 CEI showcases how U.S.-based companies are promoting LGBTQ+ friendly workplace policies in the U.S. and abroad. The index rates employers based on non-discrimination policies, equitable benefits, inclusive culture, and corporate social responsibility.

To see the complete list and for more information about each award, visit the Human Rights Campaign Foundation website and the Seramount Inclusion Index website.

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About the American Family Insurance Group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance Group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.

About Seramount
Seramount is a strategic professional services and research firm dedicated to supporting high-performing, inclusive workplaces. With over four decades of experience, Seramount partners with over 450 influential companies to offer pragmatic solutions in diversity, equity, and inclusion.

About Human Rights Campaign Foundation
The Human Rights Campaign Foundation is the educational arm of the Human Rights Campaign (HRC), America's largest civil rights organization working to achieve equality for LGBTQ+ people. Through its programs, the HRC Foundation seeks to make transformational change in the everyday lives of LGBTQ+ people, advancing transgender and racial justice.