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American Family partners with Amazon and NASA engineer to celebrate Hispanic Heritage Month


From September 15 to October 15, American Family celebrates Hispanic Heritage Month (HHM) to recognize the cultures, backgrounds and contributions of Hispanic and Latinx people, including through a variety of events that are virtual and free to the public.

Collaborating for a cause

In honor of HHM, American Family will sponsor Amazon’s Stream It Forward event, which follows on a similar, successful partnership during HHM last year.

Specifically, from September 15 through October 31, the company will partner with Amazon to promote premium Prime and IMDb content featuring a variety of Hispanic stories and talent across the Fire TV platform. For every hour the Hispanic titles are streamed on the platform, Amazon will donate $1 (up to $50,000) on behalf of American Family to the non-profit organization and American Family Dreams Foundation partner, Chicanos Por La Causa.Poulose

“We’re honored to partner with Amazon to bring important Hispanic talent and stories to the forefront of Fire TV,” says Ann Poulose, director of audience management and media at American Family. “Our goal is to give back to the Hispanic community and show our commitment to protecting their dreams.”

Special events with American Family’s DreamBank

As part of the month-long Hispanic Heritage celebration, American Family's DreamBank is offering a variety of free virtual events.

Reaching for the stars with José Hernández

September 15 from 3-4 p.m. CDT / 4-5 p.m. EDT

Join the American Family Insurance DreamBank’s celebration of HHM with a special presentation from NASA engineer and author, José Hernández. José will share his incredible journey — from working the migrant fields of southern California as a boy to dreaming big and achieving his goal of flying in space. A story accented with incredible moments of perseverance, resilience and heart. This event will be moderated by John Valadez, American Family Insurance marketing manager. Register through Eventbrite

Alcanzando las Estrellas con José Hernández Únase a la celebración del Mes de la Herencia Hispana de American Family Insurance DreamBank con una presentación especial del ingeniero y autor de la NASA, José Hernández. José compartirá su increíble viaje, desde trabajar en los campos de migrantes del sur de California cuando era niño hasta lograr su sueño de volar en el espacio. Una historia con momentos increíbles de perseverancia, resiliencia y corazón. Este evento será moderado por John Valadez, Gerente de Marketing de American Family Insurance.

*Este evento será ofrecido con subtítulos en Español.

DreamBank Dream Summit 2022

October 12 and 13, 2022

This free, two-day virtual experience is designed to empower you with the tools, community, and confidence to pursue your best life. Register today and attend the following breakout session with Mariana Atencio, bilingual journalist, author and former correspondent for NBC News and Univision: 

Perfectly You: Embracing the Power of Being Real with Mariana Atencio 

Wednesday, October 12, 11 am-Noon CT  

Join bilingual journalist, author and former correspondent for NBC News and Univision, Mariana Atencio, as she invites you into a revealing conversation on the power of authenticity — exploring how to move past doubt and self-comparison to build a life around what truly makes you special. Bringing her perspective as an immigrant, unlikely Columbia University grad and minority national news correspondent, Mariana will show you the beauty of humanity, adversity, and opportunity to help you stay true to yourself and the dreams you hold dear. 


About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.

About DreamBank
At American Family, we believe communities are stronger and the future is brighter when people are actively pursuing their dreams. That’s why we created DreamBank — an inspirational community destination and virtual experience, dedicated to dreamers everywhere. Dreams take hard work and heart, and they thrive with connection and support. From our daily event series to immersive signature programs, we’ve cultivated a community of dreamers to celebrate the journey, overcome obstacles and stay motivated. DreamBank is designed for noble dreamers like you – who believe and achieve.