05:00 AM

American Family Insurance website wins first place award in the 2017 Vega Digital Awards competition


American Family's corporate website,, has been selected as a first place award winner in the 2017 Vega Digital Awards competition for best user experience.

Vega Award

The corporate website for American Family Insurance,, has been selected as a Canopus (First Place) award winner in the 2017 Vega Digital Awards competition for best user experience.

Our winning submission

Vega Digital Awards is an international competition for creative professionals who inspire thorough concept, writing or design through traditional or digital media. The competition receives more than 1,500 submissions from 32 countries around the world. The Vega Digital Awards are administered and judged by IAA Global and a carefully selected panel of internationally-recognized creative professionals.

Entries were rated according to rigorous standards. During the judging period, the panelists searched for and identified the most innovative and creative concepts, the strongest executions, and the highest quality in digital media.

Judges hail from leading companies in the creative and digital industry from all corners of the globe, and include professionals from such power brands as Grayling, DMG, McCann Worldgroup, Unicef and Hewlett Packard Enterprise.

"The team is extremely proud of the award,” said Regan Vanden Boogard, American Family Insurance user experience manager. “The vision was to create an informative, extremely usable and highly desirable site that was an embodiment of our brand.,"

Added Ben Buss, American Family digital experience manager, " The cross-functional, multi-talented team who launched the new experience and completed the underlying technology transformation created an outstanding customer-focused experience."

More information about the Vega Digital Awards

About American Family Insurance
Madison, Wisconsin-based American Family Insurance group, celebrating its 90th anniversary in 2017, is the nation's 13th-largest property/casualty insurance group and ranks No. 315 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web; Facebook; Twitter