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American Family Insurance partners with Wisconsin men’s basketball coach Greg Gard

Gard joins American Family team as newest brand ambassador


Wisconsin head basketball coach Greg Gard has joined the American Family team as its newest regional brand ambassador.


American Family Insurance announced today that Greg Gard, Wisconsin head basketball coach and founder of the non-profit foundation, Garding Against Cancer, is the company’s newest brand ambassador.

“We are honored to have Coach Gard as part of our team,” said Mark Rothwell, brand and consumer marketing associate vice president. “Through pursuing his dream of becoming a collegiate basketball coach to his commitment to fighting cancer through his charitable foundation, Coach Gard is an inspiring example to those who dream big – on and off the court."

Gard and his wife Michelle founded Garding Against Cancer, as a way to raise awareness and funds for all types of cancer, while honoring Greg’s father, Glen Gard, who passed away only six months after being diagnosed with glioblastoma multiforme, a brain cancer.

Partnering with the University of the Wisconsin and Wisconsin Foundation and Alumni Association, Greg and Michelle focus efforts locally on their home state of Wisconsin, using their platform, resources and time to support those who work to raise awareness for cancer, and funds for research and care.

In his role as a regional brand ambassador, Greg will support American Family’s relationship with University of Wisconsin alumni, students, fans, faculty and the American Family Insurance UW-Madison Alumni Group.

American Family Insurance’s commitment to its customers includes supporting, championing and protecting their dreams. The company has partnered with a select group of ambassadors who are respected for their work outside their expertise or sport, and whose experiences, hard work and values inspire current and future customers to “dream fearlessly.”

"American Family Insurance is committed to inspiring others to achieve their dreams, and that is something that resonates with me,” said Gard. “I look forward to the opportunity to share that message with the University of Wisconsin community.”

American Family hopes to expand the regional brand ambassador focus throughout the company’s 19 operating states in the next few years.


About American Family Insurance
Madison, Wis. - based American Family Insurance, celebrating its 90th anniversary in 2017, is the nation's 13th-largest property/casualty insurance group and ranks No. 332 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web; Facebook; Twitter; Google+