17:00 PM

American Family Insurance names new creative agency partner BBDO slated to take insurer's ad campaign to new heights

Madison, Wis. — American Family Insurance announced this morning that BBDO New York has been named its new national agency of record. BBDO NY joins Mindshare and CommonGround as strategic partnerships of record.

BBDO was selected after an extensive, but very rapid, two-month review process during which many of the top creative agencies in the country vied to take the company’s marketing platform of Inspiring, Protecting and Restoring Dreams to the next level. American Family sought a fresh approach to its campaign that would further differentiate the company from its competitors.

“Over the last three years, American Family Insurance has sparked a rich conversation with the nation around the power and purpose behind having and pursuing dreams and how we help our customers to achieve their dreams,” said Telisa Yancy, American Family’s vice president of marketing. “We believe BBDO NY will play a significant role in helping us to continue to change the mindset of consumers about insurance.”

John Osborn, President and CEO of BBDO NY, commented, “We are thrilled to partner with American Family, and we look forward to embracing their inspirational and purpose-based mission. We see American Family as a challenger brand, and we are excited to help them achieve their fullest potential.”

About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam; Google+: plus.google.com/+amfam/; YouTube: www.youtube.com/amfam.

About BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became BBDO. BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report for six consecutive years beginning 2005. It has won "Network of the Year" at the Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom's portfolio. With an extensive portfolio of creative advertising, BBDO focuses on the philosophy of "The Work The Work The Work", citing, "At BBDO, the Work encompasses every kind of creative content that can touch the consumer and reinforce the brand". BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

About Blamer Partnership
The Blamer Partnership assisted American Family Insurance in the review process. Blamer Partnership was established to exclusively help clients find new agencies or optimize their current agency relationships by installing a compensation program that fosters accountability.

News media contact:
Sandra Spann
Media Relations
American Family Insurance
(608) 242-4100, ext. 32881
Twitter: @AmFamNews