American Family Insurance Life Company collaborates with Empathy to add complimentary access to holistic support for life insurance beneficiaries
The platform provides access to grief, care and administrative support after a loved one passes away.
Eligible American Family Insurance Life Company (AFLIC) life insurance beneficiaries now have access to Empathy, an innovative solution that combines technology with human care to provide comprehensive bereavement support and guidance.* Empathy provides beneficiaries support with the administrative, emotional, legal and financial challenges they face after a loved one passes away. 
“After the loss of a loved one, we know financial impacts aren’t the only hurdles family members are facing," said Todd Fancher, AFLIC president. “We’re always looking for ways to innovate our offerings for customers and their loved ones. Empathy can help assist beneficiaries through the grieving process and beyond.”
According to Empathy, it can take an average of 15 months for beneficiaries to complete the entire financial process after a loved one dies. A partner to beneficiaries throughout that entire journey, Empathy provides practical assistance with administrative tasks, big or small in the immediate and long-term, helping families with the logistical burden often associated with loss. This can include tasks like settling the estate, navigating probate, claiming benefits and cancelling accounts.
"Losing a loved one is one of life’s hardest moments, and the emotional, financial, and tactical stressors can take a toll for well over a year. Grief is made harder by logistics, and logistics are made harder by grief, and we exist to ensure no one has to face either alone” said Ron Gura, co-founder and CEO of Empathy. “American Family Life Insurance Company is known for its commitment to standing by families in meaningful ways. Empathy brings comprehensive support to lighten the burdens of loss for even more families.”
Beneficiaries of eligible AFLIC life insurance policies sold by American Family agency owners can enroll with Empathy to take advantage of their platform.
Reach out to an American Family Insurance agency owner to learn more about life insurance policy offerings or get connected to one online at www.amfam.com.
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*American Family Life Insurance Company is not affiliated with Empathy, and Empathy is solely responsible for services provided by them or resources they refer you to. For more information on how your personal information is collected and used by Empathy, please see Empathy’s Privacy Notice: www.empathy.com/legal/privacy. Not available for all policies in Oregon.
About American Family Insurance Group
American Family Insurance Group, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance Group is the nation’s 12th-largest property/casualty insurance group, ranking No. 243 on the Fortune 500 list. The Group has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for 75 years. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, Homesite and Main Street America Insurance and has approximately 11,000 employees nationwide.
Life insurance underwritten by American Family Life Insurance Company, 6000 American Parkway, Madison, WI 53783. American Family Life Insurance Company has an AM Best financial strength rating of ‘A’ (Excellent), the third highest of their 13 ratings; and an ‘a+’ (Excellent) long-term issuer credit rating, the fifth highest of their 21 ratings.
About Empathy
Empathy is a leading technology company transforming the way people plan for and navigate life’s toughest moments. Serving over 40 million people across North America, Empathy currently partners with seven of the top ten U.S. life insurance carriers and handles one in five life insurance claims nationwide. With $90 million in funding from top-tier venture firms including Index Ventures and General Catalyst, as well as strategic investment from global insurance leaders including Allianz, MassMutual, MetLife, New York Life, Securian, and Sumitomo, Empathy combines cutting-edge innovation with compassion to provide unparalleled support for bereavement, estate management, legacy planning, and more. Recognized by Apple, Google Play, and Fast Company, Empathy is setting the standard for modern family care and workplace benefits. Learn more at www.empathy.com.