Phoenix, AZ,
07:13 AM

American Family Insurance hosts “Phoenix Unidos” community resource event at American Family Fields of Phoenix


Household items and car seats distributed to hundreds of area families during free, public event.

American Family Insurance recently hosted an event in Phoenix where employees, agency owners and staff distributed 5,000 bags of essential household products donated by Proctor & Gamble to more than 400 families at the event.

The free and open-to-the-public event was held at American Family Fields of Phoenix.

The donations could impact as many as 16-20,000 individuals, as each bag of product supports a family of four.  

Many volunteer hours were spent moving, sorting and packaging the donated products, which were valued at approximately $200,000. Costs to ship and deliver the product to Phoenix were covered by a donation from the American Family Insurance Dreams Foundation.

American Family community partners Chicanos Por La Causa and Palo Verde Public Library were also onsite during the two-hour event, offering social service and educational information to assist the local families who attended.

In addition, the American Family Insurance Dreams Foundation provided $10,000 in child car safety seats at the event in advance of Child Passenger Safety Week, which began Sept. 18 and runs through Sept. 25.

Cesar Morales, American Family bilingual operations manager in Phoenix, helped coordinate this event for the past two years, which coincided with Hispanic Heritage Month. Morales is a hub leader with The Hispanic Star, a nonprofit organization that showcases and amplifies the contributions of the Hispanic community. The organization helped facilitate the product donations from Proctor & Gamble.

Morales“I am grateful that, as a hub leader with Hispanic Star, we were able to help Phoenix families with another event,” said Morales. “Last year we had a drive-through event that provided support during the pandemic. We were happy to have this year’s event in-person, and the needs continue to be great. We’re very fortunate to have employees, agency owners and staff volunteers willing to give their time, and that American Family has a long-standing commitment to our customers and communities.”

The American Family Insurance Institute for Corporate and Social Impact also helped organize the event and volunteers and coordinate with its community partners Chicanos Por La Causa and Palo Verde Public Library to provide valuable information to those at the event.Gokalgandhi

"The Institute is committed to supporting programs and partners that work to close equity gaps and affect social impact and positive change in our communities across the country,” said Jilly Gokalgandhi, American Family community and social impact advisor. “They, along with all our partners and volunteers coming together, ensured this event had a meaningful impact on Phoenix families.”

Watch these videos that feature more about the event and an interview with Cesar Morales:

More on the event:


 Interview with Cesar Morales:


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About the American Family Insurance group  
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.

About Hispanic Star  
The Hispanic Star Campaign represents an unparalleled collective effort to create a platform to showcase and amplify the contributions of the Hispanic community to the United States, not only as an integral part of the American culture but also an undeniable force shaping its future. The Hispanic Star seeks to unify Hispanics and bring solutions that help them overcome barriers. Leading companies, Hispanic organizations and community leaders have joined together, providing relief to people in need, opportunities for career development and support Hispanic families.