American Family Insurance honored as Silver Stevie® award winner in 2017 American Business AwardsSM
AmFam won the silver award for amfam.com in the Website category for Insurance.
American Family Insurance was named the winner of a Stevie® Award in The 15th Annual American Business Awards.
American Family was nominated in the Website category for Insurance and won the Silver award for amfam.com. More than 190 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Among the judging criteria included overall quality of the entry relative to the industry, the merits of the claims to innovation, integrity, effectiveness, creativity and/or growth claimed in the entry, and the quality of the entry's content.
Among the judges’ comments about amfam.com were: “Nicely designed site. The content is simple to understand...;” “Great menu design, great use of content on the home page…;” “You achieved your goals of creatively engaging the customer. The navigation and access to information without clicking deeper into the site was great. The way you opened a second page but let the consumer know you were doing a redirection was awesome...”
“Our goal is to create an industry-leading digital experience that brings our brand to life,” said Bethany Harrington associate vice president, digital marketing and customer experience. “This award validates we’re on the right track, as we continually look for ways to exceed customer expectations.”
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a ceremony in New York on June 20.
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and App of the Year, among others.
Details about The American Business Awards and the complete list of 2017 Stevie winners are available at www.StevieAwards.com/ABA.
About American Family Insurance
Madison, Wis. - based American Family Insurance, celebrating its 90th anniversary in 2017, is the nation's 13th-largest property/casualty insurance group and ranks No. 332 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web www.amfam.com; Facebook www.facebook.com/amfam; Twitter www.twitter.com/amfam; Google+ plus.google.com/+amfam/.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.