American Family Insurance helps end student hunger during sport’s biggest weekend

Recent data from the U. S. Department of Agriculture revealed 7.3 million children lived in food-insecure households in 2022. And that number is rising. To help, American Family Insurance  joined forces with other organizations to help support the most vulnerable kids in our communities.    

For the second year in a row, American Family was front and center at the NFL’s most significant philanthropic event: The Taste of the NFL. This culinary fundraiser, held during Super Bowl weekend in Las Vegas, benefited GENYOUth, an organization committed to tackling youth hunger and food insecurity.  

Specifically, proceeds from this year’s event benefited GENYOUth’s Super School Meals initiative, which led up to and culminated in the Taste of the NFL event. This initiative successfully delivered school nutrition equipment packages to 58 Nevada schools (in a nod to Super Bowl LVIII), increasing access to nearly nine million school meals and benefiting 32,000 students.     

Making an impact one lunchbox at a time  

Guests entered a Lunchbox Wall section at the event where they were greeted by American Family agents. As the presenting sponsor of this fundraiser, American Family raised nearly $50,000 for GENYOUth with the help of the agents who sold lunch boxes containing a variety of prizes, including NFL player autographed jerseys and footballs, gift cards and more, to VIP guests and NFL celebrities.   

Last year, four agents volunteered to work at the event and sold 75 lunchboxes in 21 minutes, raising over $18,000. This year, eight agents volunteered and sold 199 lunchboxes. 

“It was an incredible experience to come and support American Family and GENYOUth,” said one agent who participated. “It was great to meet some amazing people in the community who were there to support the kids and to witness everything that American Family does for our communities. This is what we’re about.”

“We’re dedicated to helping at-risk youth in our communities rise and are proud to support GENYOUth,” said Sherina Smith, American Family chief marketing officer. “Partnering with Taste of the NFL is a valuable opportunity to make a difference while growing our presence.” 

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About the American Family Insurance Group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.