13:52 PM

American Family Insurance Group Chief Marketing Officer Elicia Azali inducted into the Advertising Hall of Achievement


Elicia Azali is one of eight new inductees into the American Advertising Federation Advertising Hall of Achievement.

The American Advertising Federation (AAF) announced eight new inductees into its AAF Advertising Hall of Achievement (AHOA), including American Family Insurance Group’s Elicia Azali. 

The AHOA celebrates those individuals aged 40 and younger who are helping to lead the advertising industry forward. They were elected following a months-long process that included a rigorous review by a group of industry leaders, including former inductees and top marketers representing media, agencies, consumer goods and social platforms.

Elicia AzaliAzali is no stranger to blazing new trails, driving customer-driven growth, and lifting as she climbs. Through her leadership, American Family Insurance Group and The General brands stand out in a cluttered industry by living out their purpose - to champion dreams and opportunities so everyone can rise. Azali believes “to whom much is given much is required.”  She uses her voice as a force for good and is not afraid to advocate for bold change that creates space for others to win. 

She stepped into the role of chief marketing officer in July 2021. 

“It is an honor to be recognized for my impact as a leader in the marketing industry,” said Azali. “I’m grateful to work for an organization with such powerful brands and a strong commitment to its customers, community and employees."

Elicia has deep experience in both marketing and insurance having held leadership positions at Proctor & Gamble and Nationwide prior to joining The General in 2019.

She was also honored as one of “She Runs It” Working Mothers of the Year in 2022. Her customer-first mantra has been highlighted by AdAge as she was named an Ad Age’s 2021 40 under 40 honoree.

# # #

About the American Family Insurance Group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance Group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.

About AAF
The AAF's Board of Directors guides and oversees the Federation's signature events and initiatives, including the Advertising Hall of Fame, Advertising Hall of Achievement, American Advertising Awards, Mosaic Awards, ADMERICA, Advertising Day on the Hill, Most Promising Multicultural Students Program, and HBCUs for Advertising  – all serving the Federation's 35,000+ professional members nationwide, 5,000+ students and educators, and more than 60+ corporate members spanning media and tech companies, advertisers and agencies.  Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Visit

About AAF Advertising Hall of Achievement (AHOA)
For 30 years, the Advertising Hall of Achievement has long been the gold standard in recognizing professionals aged 40 and younger making a notable impact on the advertising industry. Individuals who meet the given criteria are nominated for consideration for induction, and a Council of Judges made up of AHOA alumni and top industry executives elects the inductees after two rounds of voting.  The Advertising Hall of Achievement was established and is executed by the AAF, the same organization that carries out the Advertising Hall of Fame.