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American Family Insurance features brand ambassador Kathy Ireland during Women’s History Month


Ms. Ireland is extending her partnership with the brand.

As we enter March, Women’s History Month, American Family Insurance is celebrating all women who dream fearlessly, including brand ambassador, Kathy Ireland.

“Our brand ambassador relationship with Ms. Ireland has been an inspiring partnership. We feel she is a great example of a true dreamer who not only fulfills her own dreams but also those of others,” said Sherina Smith, marketing vice president at American Family Insurance.

Kathy Ireland launched American Family Insurance’s Brand Ambassador program 10 years ago. The two brands tie well together when it comes to the idea of “home”. Consumers turn to kathy ireland® Worldwide (kiWW®) to help create their dream home and American Family Insurance to protect it.

“For many, home is now a workspace, daycare and classroom,” said Sherina Smith, marketing vice president at American Family Insurance. “That’s why we’re excited to continue our tenured brand ambassador relationship with Kathy Ireland, who helps inspire our customers to create the dream homes we protect.”

Women’s History Month highlight

As a successful woman entrepreneur, Kathy Ireland will also be the focus of social media campaign for Women’s History Month in March. Through a series of videos and social media posts, Ms. Ireland will highlight her success as an entrepreneur. She’ll share how she persevered to pursue her dreams fearlessly despite the challenges and naysayers, and how others can do the same.

Beyond being a role model for women, Ms. Ireland’s values align with the values of American Family Insurance in helping inspire, build and protect the dreams of all Americans, including philanthropic efforts that serve the community. In 2019, Ms. Ireland joined the National Pediatric Cancer Foundation as its International Youth Chair.

A supermodel turned super entrepreneur, Ms. Ireland continues to build upon her own dreams, serving as Chair, CEO and Chief Designer of kathy ireland® Worldwide (kiWW®), a leading design and marketing conglomerate which includes real estate, fintech, entertainment and other companies.

“I know from experience that dreams can start anywhere,” said Ms. Ireland. “My dream of owning design brands started in my own home with a single pair of socks at my kitchen table. As Americans spend more time in their homes, their dreams are becoming realities at kitchen tables around the country. It’s more important than ever to protect those dreams and the homes they are built in.”

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About kathy ireland® Worldwide (kiWW®)
kiWW® is listed as one of the most powerful brands in the world by License Global Magazine. Kathy Ireland is named one of the 19 most influential women in licensing by License Global magazine and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion. Furniture Today names Kathy one of the most influential leaders in the furniture industry. Kathy graces the cover of Forbes Magazine twice nationally and twice globally (2012, 2016). kiWW® is responsible for billions of dollars in retail sales. kiWW® is the recipient of multiple awards including several Good Housekeeping Seals. Among kiWW® companies is historic making firsts. Ms. Ireland's artist management clients have included Elizabeth Taylor, Janet Jackson, Vanessa Williams, 7-time Grammy Award winners Marilyn McCoo & Billy Davis Jr., whose new album, Blackbird: Lennon-McCartney Icons is among America's best-selling presale albums, according to iTunes. The record will be released April 30th, and is on kiWW's own label, EE1 / BMG, making Ireland one of the few women in history to own an independent and successful recording company. 

Kathy and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEFK, Hardwire International and the St. Jude Children’s Research Hospital. Kathy is named an Ambassador for the Elizabeth Taylor AIDS Foundation.

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,200 employees nationwide.