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American Family Insurance Dreams Foundation 2023 grant application cycle opens today


Nonprofit community organizations are invited to apply for a grant from the American Family Insurance Dreams Foundation today through April 14, 2023.

Community nonprofit organizations that align with American Family Insurance Dreams Foundation giving priorities are encouraged to apply for a 2023 grant, beginning today through April 14 by 5 p.m. central time.

Foundation giving priorities

The Foundation’s giving priorities include: 

Academic Achievement and Education: Programs and services that advance educational equity in learning and academic achievement through access to high-quality education. 

Healthy Youth Development: Programs and services that support the ongoing needs of young people from birth through 25, including social-emotional learning and mental health.

Economic Opportunity: Programs and services that increase employment access and opportunity, such as job training and workforce readiness.

Community Resiliency: Programs and services that remove barriers to short and/or long-term needs of individuals and families such as food, housing, transportation and daycare needs.  

Partnerships based on trust

The American Family Insurance Dreams Foundation continues to use trust-based approaches in its philanthropic efforts. This approach was adopted several years ago, and includes collaborating with community partners, listening, being open to continually learning and allowing organization leaders to decide how grant funds are used, by providing unrestricted, general operating support.

“Promoting equity between grantmakers and grantee partners is at the core of trust-basedPascaly philanthropic practices,” said Maggie Pascaly, American Family community and social impact director. “We’re confident our nonprofit community partners are best positioned to know how to invest the funds to meet the needs and objectives of their organizations and achieve meaningful community impact.”

Since 2016, American Family Insurance and the American Family Insurance Dreams Foundation have committed $16.5 million through nearly 1,300 grants across the country.

Larger American Family initiative seeks positive societal change

Community investments through the American Family Insurance Dreams Foundation are part of the Free to Dream initiative announced in 2021. American Family pledged $105 million over five years to further its already deep commitment to closing racial equity gaps and affecting social impact and positive change in communities across the country.

In line with this initiative, the Foundation places an emphasis on organizations that work with communities that identify as Black, Indigenous, and People of Color (BIPOC), those that are economically disadvantaged, and youth and young families. It also supports funding for organizations/programs providing educational or workforce opportunities for individuals currently incarcerated, justice-involved or experiencing re-entry into the community.

More information

Grant recipients for 2023 will be announced in June. To read more about giving priority details, and for other information on the Dreams Foundation and applying for a grant, visit this section found on

View the list of 2022 grant recipients.

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About American Family Insurance Dreams Foundation
The American Family Insurance Dreams Foundation, Inc. builds on our long-standing commitment and support of communities we serve by offering unrestricted, general operating grants to non-profit partners. We’re committed to using trust-based values to create meaningful, impactful relationships and reduce the inherent power imbalances of the traditional funding model. Like many of our community partners, we’re also committed to learning, listening, and changing through collaboration and trust. The Dreams Foundation grant funding priorities are Academic Achievement and Education, Healthy Youth Development, Economic Opportunity, and Community Resiliency. These priorities align with our organizational efforts to invest in and improve the communities where we live and serve. Read more.