14:40 PM

American Family Insurance DreamBank unveils free video series for aspiring entrepreneurs featuring Kathy Ireland


American Family Insurance DreamBank announces a new collaboration with renowned supermodel turned entrepreneur Kathy Ireland.

American Family Insurance DreamBank announces a new collaboration with renowned supermodel turned entrepreneur Kathy Ireland, an innovative video series empowering aspiring and new entrepreneurs. The partnership exemplifies American Family Insurance’s commitment to inspiring, building, and protecting dreams across America.

The five-part video series titled "Brand Building for Small Businesses," features five episodes, each 10-12 minutes long. The content guides entrepreneurs through key aspects of establishing a strong brand, including defining a company's mission and vision, connecting with a target audience, developing a strong identity, building awareness, and exploring innovation.

Ireland, an American Family Insurance ambassador since 2011 and its longest serving ambassador, is committed to the company's mission to inspire, protect and restore dreams. Beyond being a role model for women, she is heavily involved in her community, advocating for many causes, including women and children’s health, education, human rights and freedom.

Ireland, a supermodel turned super entrepreneur, serves as Chair, CEO and Chief Designer of kathy ireland® Worldwide (kiWW®), a leading design and marketing conglomerate spanning real estate, fintech, entertainment and more.

The videos are now available on Facebook and the American Family Insurance DreamBank website, free to the public. DreamBank and Kathy Ireland are excited to offer this educational resource to entrepreneurs seeking guidance on building and growing their brands. The series includes:

  1. Chapter 1: Defining Your Company’s Mission and VisionKathy Ireland
  2. Chapter 2: Identifying and Connect with Your Target Audience
  3. Chapter 3: Building Brand Awareness
  4. Chapter 4: Developing a Strong Brand Identity 
  5. Chapter 5: Brand Innovation and Staying Ahead of the Curve

"I believe in the power of dreams and the importance of empowering the next generation of entrepreneurs. This series is a fantastic opportunity to share insights and strategies that can help aspiring business owners succeed in their journey,” said Ireland.

For additional information and to watch the exclusive video series, please visit the American Family Insurance DreamBank website.


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About the American Family Insurance Group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.

About DreamBank
At American Family Insurance, life’s better when you’re under our roof because when you feel totally supported and protected, any dream is possible. That’s why we created DreamBank — an inspirational community destination and virtual experience, dedicated to dreamers everywhere. Dreams take hard work and heart, and they thrive with connection and support. From our daily events to immersive signature programs, we’ve cultivated a community of dreamers to celebrate the journey, overcome obstacles and stay motivated.

About kathy ireland® Worldwide (kiWW®)
kiWW® is listed as the 14th most powerful brand in the world by License Global magazine. Kathy Ireland is named one of the 19 most influential women in licensing by License Global magazine and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion. Furniture Today names Kathy one of the most influential leaders in the furniture industry. Kathy graces the cover of Forbes Magazine more times than Sports Illustrated, and is celebrated in Forbes’ Know Your Value 50 Over 50 issue. kiWW® is responsible for billions of dollars in retail sales. kiWW® is the recipient of multiple awards including several Good Housekeeping Seals. Kathy and kiWW® support many non-profits including: women and children's health, HIV/AIDS, Education, human freedom, life, wars against religious persecution and violence. Kathy is a Board Member of the NFLPI, WNBPA Board of Advocates, an Ambassador and donor for the Elizabeth Taylor AIDS Foundation and International Youth Chair for the National Pediatric Cancer Society.