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American Family Insurance contributes $50,000 to newly created Madison Child Care Scholarship Fund


Madison Metropolitan School District, City of Madison and United Way of Dane County establish fund to assist families in need during oncoming pandemic and virtual school learning. American Family is one of the first contributors to the fund.

From City of Madison news release:

Virtual instruction for Madison Metropolitan School District (MMSD) this fall means many families have to make alternate arrangements for the care of their elementary-aged students, balancing work and child care. This need, and the costs associated with it, most acutely affects low-income students and those whose parents may be working to balance online learning and child care with work.

To answer that need, MMSD, The City of Madison and United Way of Dane County have come together to announce the establishment of the Child Care Scholarship Fund at United Way of Dane County to provide business and philanthropic community members a place to donate funds for this purpose. Funds will be distributed directly to non-profit organizations, neighborhood centers or child care centers providing child care for low-income elementary school-aged children and virtual learning support to MMSD students.

“While the contribution that MMSD has made to offset the cost for many low-income families is impressive, we know that it only gets us part of the way toward providing adequate slots for learning for our youngest elementary students,” said Mayor Satya Rhodes-Conway. “We are calling on the generosity of our business and philanthropic partners to help us fill this gap and meet the needs for more low-income families in Madison.”

Read more from the City of Madison news release

American Family Insurance is one of the first companies to commit to the fund, with a pledge of $50,000.

“The challenges of the ongoing pandemic have hit some families in Madison especially hard, including those who were already struggling,” said Judd Schemmel, American Family associate vice president of community investment.

“American Family is pleased to make one of the first contributions to the newly created Child Care Scholarship Fund to help ease the financial burden of childcare for parents balancing work and virtual learning, and we encourage others in our generous community to join us.”

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.