American Family Insurance completes sale of The General to Sentry Insurance

American Family Insurance today announced it has completed the sale of Nashville, Tennessee-based The General, a subsidiary of American Family Insurance, to Sentry Insurance. The initial agreement was announced in September of 2024. Including the value of assumed liabilities and required capital, the total transaction value is $1.7 billion.

“The General has experienced significant growth and expanded its capabilities immensely throughout its time with American Family,” said Bill Westrate, chair and CEO of American Family Insurance. “I want to thank everyone at The General who contributed to this success and who will continue on the next phase of its journey. We wish you continued success serving the non-standard auto segment.”

American Family Insurance worked with Sentry due to their experience in the non-standard auto segment and common mutual holding company structure. This transaction allows American Family to place greater focus on its go-forward strategy.  

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About American Family Insurance Group
Based in Madison, Wisconsin, American Family Insurance is a mutual holding company and is the nation’s 12th-largest property/casualty insurance group, ranking No. 243 on the Fortune 500 list. In AM Best’s most recent financial ratings, the credit rating agency affirmed the company’s ‘A’ (excellent) financial strength rating as well as its ‘A+’ issuer credit rating, and included American Family Insurance on its “Standing the Test of Time” list of insurers who have rated ‘A’ or higher for 75 years. The Group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, Homesite and Main Street America Insurance.