11:45 AM

American Family Insurance and gener8tor offering COVID-19 response program


The four-week program, open to the public, provides advice, tools and resources for small business owners.

American Family Insurance and gener8tor announced a partnership to run a free four-week COVID-19 response virtual program for small businesses and non-profits across the country affected by the COVID-19 outbreak. This program is a new phase in the COVID-19 emergency response programs launched through an American Family Insurance and gener8tor partnership in March.

Starting June 22 and running through July 17, American Family Insurance and gener8tor will offer a four-week virtual accelerator program designed to help small businesses identify, understand and secure resources to withstand the current crisis. Businesses wishing to enroll in the Emergency Response Program are requested to visit this website to register or schedule a time to chat with the gener8tor team one-on-one through virtual office hours. 

As a part of the program, participants will be invited to weekly lunchtime webinars presented by experts in the following topics:

  • Employee and Customer Safety Considerations when Re-Opening 
  • Marketing: Customer Retention, Attraction, and Consumer Behavior in the “New Normal”
  • Operational Reboot: Digital and Drive-Through Sales
  • Finances: Current and Future State of Federal Funding, Cash Flow Management, Grant Programs and More!

In addition to the weekly webinars, the COVID-19 Program will include virtual roundtables so participants can share challenges and best practices with their peers, and dedicated office hours for small businesses to virtually meet with gener8tor team members. The goal of the office hours is to help businesses identify, understand, and engage with resources to help them during the COVID-19 crisis. Each business is currently dealing with different struggles due to the crisis, so the gener8tor team will be working one-on-one with each company to address these specific issues.

“COVID-19 has been a huge disruptor for everyone, particularly small businesses,” said Shayna Hetzel, social impact investment director for the American Family Insurance Institute for Corporate and Social Impact. “American Family is sponsoring this four-week program with gener8tor to provide valuable tools and resources for small business owners to help them successfully meet pandemic-related challenges.”

“We are thrilled to offer this program to business owners nationwide,” said Joe Kirgues, co-founder of gener8tor. “Our goal is to connect participants with immediate resources around federal funding and safely reopening, while also helping them acquire tools that will help them grow their businesses in the long run.” 

American Family Insurance and gener8tor will share the formal schedule for the program on June 20.

# # #

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes American Family Connect Property and Casualty Insurance Company, the proposed new legal name of Ameriprise Auto & Home, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide. Web:; Twitter: @AmFam; Facebook: American Family Insurance

About gener8tor
gener8tor is a turnkey platform for the creative economy that connects entrepreneurs (startup founders, artists, and musicians), investors, universities and corporations. The gener8tor platform includes pre-accelerators, accelerators, corporate programming, conferences, and fellowships. gener8tor is a nationally-ranked, GOLD-tier accelerator in the U.S. as ranked by the Seed Accelerator Rankings Project: