08:30 AM

American Family Insurance adds ADT as proactive protection partner


Relationship adds another accident-prevention element for American Family customers

Acting on its deep belief in proactive protection, American Family Insurance today announced a new partnership with ADT that will give American Family customers convenient and discounted access to ADT smart home security products and services.

American Family Insurance customers with ADT services will receive a discount on ADT products, installation and professional monitoring services. In addition, they are eligible for a discount on their American Family policy.“This partnership with ADT is about helping our customers safeguard the treasured places they call home,” said Bill Westrate, American Family president and CEO-elect. “American Family and our agency owners are here to help our customers recover after misfortune strikes, and we’re here to help them prevent or mitigate that misfortune from happening as well.”

American Family’s partnership with ADT, starting this month with homeowner’s insurance customers in several states, with roll out to all 19 American Family operating states by the end of the year. New and existing customers will be able to receive ADT’s advanced smart home security system, complete with burglary, life safety and water intrusion monitoring devices, as well as other smart home devices and 24/7 professional monitoring.

“ADT helps make life safe and simple for people at home, work and on the go,” said Jim DeVries, president and CEO at ADT. “We’re thrilled to partner with American Family Insurance to meet its customers’ needs for smart home security solutions that provide greater peace of mind.”

American Family plans to continue partnering with ADT to create more ways for our customers to benefit from ADT’s expertise in smart home technology.

“We view proactive protection as an important component of our efforts to provide value to our customers,” said Westrate. “We will continue to pursue innovative solutions inside and outside our organization, like ADT smart home security, that help serve that purpose.”

Interested customers can contact their local American Family agency owner.


About the American Family Insurance group

Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,200 employees nationwide.