A brother's love is showcased in new American Family Insurance video
New video celebrates a brother's love
May 24 is National Brothers Day. In this new "Road Trip" video from American Family, a brother fulfills a dream for his ill sister.
How far would you go to help make someone's dream a reality? In a new video and digital ads from American Family Insurance, a brother, Larry, fulfills his ill sister's dreams by embarking on a road trip to visit places on her bucket list, and then shares them with her. The video and accompanying 15- and 30-second digital ads will be released in conjunction with National Brothers Day, May 24.
The video illustrates that the protection and support from American Family ultimately provides the freedom to go out and pursue your dream, or even someone else's. In Larry's case, he is devoted to protecting the dreams of his sister, no matter how difficult, and the joy that comes with that journey.
The video affirms how American Family provides the protection and support that allows people to champion dreams. The support and involvement Larry provides to his sister is representative of the support and protection American Family provides for its customers' dreams.
Watch the "Road Trip" 30-second spot to see how Larry takes his sister's dreams into his own hands.
National Brothers Day is designated each May 24 to celebrate and honor the brothers in our lives, or those who are like brothers to us. #BrothersDay
American Family worked with BBDO, New York, to create the new video.
# # #
About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 311 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Web www.amfam.com; Facebook www.facebook.com/amfam; Twitter www.twitter.com/amfam.