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Toby Keith to headline Breese Stevens concert during 2019 tournament week - ALL TICKETS SOLD OUT


Superstar singer, musician and songwriter Toby Keith will bring his entertaining, energetic style of country music to Madison’s Breese Stevens field on Friday, June 21. The event will help kick-off weekend play of the PGA TOUR Champions American Family Insurance Championship and raise money for various charities.

Tickets for the event will go on sale on Wednesday, Nov. 28 at 10:00 am central standard time. There will also be two support acts which will be announced at a later date.

“This concert has quickly become a favorite during tournament week for golf and music fans alike, and we’re pleased to welcome Toby Keith to Madison,” said Nate Pokrass, tournament director.

“Toby is not only a fantastic entertainer, but a dedicated philanthropist. It’s fitting all proceeds from this show will go to support American Family Children’s Hospital and other local charities.

”In addition to his musical talents, Keith is an avid golfer and hosts the annual Toby Keith & Friends Golf Classic which benefits the OK Kids Korral. The OK Kids Korral provides a cost-free home to children and families seeking treatment at Oklahoma City-area hospitals. Additionally since 2016, he has competed with American Family Insurance Championship player/host Steve Stricker in the PGA TOUR’s AT&T Pebble Beach Pro-Am.

Proceeds from the concert and championship are donated to the Steve Stricker American Family Insurance Foundation for distribution to American Family Children’s Hospital and other charities impacting families and children.

In just its first two years, championship has raised more than $2.7 million for more than 100 charitable organizations. Proceeds from the 2018 event will be announced at an event at American Family’s national headquarters in Madison on Dec. 10.

American Family Insurance Championship presents Toby KeithFriday, June 21, 2019 | Doors open at 5:30 p.m.Breese Stevens Field | 917 E. Mifflin St., Madison, Wisconsin

Tickets go on sale Wednesday, Nov. 28 at 10 a.m. CST.

Ticket locationsOnline:

In Person: The Duck Pond, Mallards Box Office, 2920 N. Sherman Avenue, Madison, Wisconsin

Phone: 608-246-4277 | Office hours: Monday-Friday 8:30 a.m. – 4:30 p.m.

Concert ticket prices and golf/concert packages include:

  • Concert general admission - $49
  • Concert general admission plus valid any one day golf tournament ticket - $59
  • Concert Gold Circle general admission - $85
  • Concert Gold Circle general admission plus valid any one day golf tournament ticket - $95

The 2019 PGA TOUR Champions American Family Insurance Championship will take place June 21-23 at University Ridge golf course in Madison featuring tournament host and player Steve Stricker. Tickets for the fourth annual event will also be available for purchase beginning Wednesday, Nov. 28 at

For tournament updates, fans can follow the tournament’s social media channels:

Twitter: @amfamchamp; Facebook: American Family Insurance Championship; and Instagram: AmFamChampionship.

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About the American Family Insurance ChampionshipAmerican Family Insurance, the PGA TOUR Champions and Wisconsin native Steve Stricker launched this professional golf tournament in June 2016. The American Family Insurance Championship, held annually at University Ridge Golf Course in Madison, Wis., features a 78-player field. Past champions include Scott McCarron (2018), Fred Couples (2017) and Kirk Triplett (2016). Championship week includes the three-day tournament, two Pro-Am competitions, 5k run/walk, charity concert and a special exhibition featuring celebrities from the sports and music industries. The 2019 event will be held June 17-23 with all proceeds allocated to the Steve Stricker American Family Insurance Foundation for distribution to the American Family Children’s Hospital and other charities. More than $2.7 millio has been donated to charity since the inaugural event in 2016. For more information: Web:; Twitter: @AmFamChamp; Facebook: American Family Insurance Championship; Instagram: amfamchampionship #AmFamChamp

About Toby KeithThe familiar maxim of the triple threat – singer, songwriter, musician – doesn't begin to cover it for Toby Keith, one of the modern era's most complete self-directed hit makers. In September 2017 he released The Bus Songs which went on to set a Billboard Comedy Albums chart record for a country artist by holding the No. 1 spot for 11 consecutive weeks. The Academy of Country Music honored Keith with their Poet's Award for songwriting in recognition of his outstanding and longstanding musical and lyrical contributions as a songwriter throughout his career, and his songs' impact on the culture of country music. This year, Toby honors the 25th anniversary of the release of his debut single with his aptly-named tour “Should’ve Been A Cowboy XXV Tour.” In 2015 he was inducted into the Songwriters Hall Of Fame in New York City, the Nashville Songwriters Association International named him Songwriter/Artist of the Decade, and he is a three-time BMI Country Songwriter/Artist of the Year. Keith's albums have sold more than 40 million copies. His tours have drawn more than a million fans each year for more than a decade straight. Awards include Artist of the Decade from Billboard and the American Country Awards, as well as the ACM's Career Achievement honor and twice Entertainer of the Year award winner in back-to-back years. Toby is responsible for country's most impactful viral event, "Red Solo Cup," the video for which has received more than 46 million views and was named ACM Video of the Year. Toby's most rewarding experiences, however, have come from giving back locally, nationally and abroad. His golf classics fund the Toby Keith Foundation and OK Kids Korral, a cost-free home for families of children dealing with critical illnesses. His 11 USO Tours to date have enhanced the lives of nearly 256,000 troops and military families in 18 countries with more than 285 events, and have been recognized with the Spirit of the USO Award (2014). And when a tornado ravaged his hometown, Toby Keith was the face of the community and helped shoulder the cleanup with the 2013 OK Twister Relief Concert. Triple threat? How about singer, songwriter, musician, producer, entertainer, humanitarian, Oklahoman and patriot. For starters.


All proceeds benefit the Steve Stricker American Family Insurance Foundation.