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The Players' Tribune announces American Family Insurance as first-ever corporate partner


The Players’ Tribune (TPT) and American Family Insurance (AmFam) announce an exclusive agreement that makes AmFam the first-ever corporate partner of TPT.

The Players’ Tribune (TPT) and American Family Insurance (AmFam) announce an exclusive agreement that makes AmFam the first-ever corporate partner of TPT. As part of the partnership, AmFam will sponsor TPT Assist, the cause-related platform that highlights athletes who are making a difference in their community. TPT Assist gives athletes the opportunity to share stories about their foundations, charitable passions and inspirations for supporting their favorite causes. TPT deputy publisher and AmFam brand ambassador, Kevin Durant, collaborated with both companies and assisted in cultivating the partnership.

As part of the partnership, AmFam will be exclusively featured on the TPT Assist landing page, and in branded essays, photo diaries, podcasts, video content, and events. TPT will also debut a new, documentary-style branded video series profiling athletes who are leading change and helping to make dreams come true.

The partnership is TPT’s largest to date, and AmFam’s exclusive, branded content will launch next month.

“As athletes, we take tremendous pride in giving back and serving our community,” says Durant, deputy publisher of The Players’ Tribune and AmFam brand ambassador. “With TPT and AmFam united, we’ll have the opportunity to share more of these stories and hopefully inspire others to make a difference.”

“We’re excited to welcome American Family Insurance as TPT’s first corporate partner. AmFam’s integration into the platform will be a model for how TPT will continue to incorporate branding onto the site in an organic and authentic way,” says Jaymee Messler, president of The Players’ Tribune. “This partnership is one example of how involved Kevin is with TPT and how he is helping to shape the company. Together, we’ll help shine a light on the incredible, important work athletes are doing in the community."

“We are proud to partner with The Players’ Tribune and be able to help shed additional light on the incredible work athletes do beyond the playing field,” says Telisa Yancy, vice president of marketing at American Family Insurance. “TPT uniquely aligns with the ideals of American Family Insurance and our agents, who work tirelessly to support their communities much like the athletes we’ll be highlighting through TPT Assist. The insurance category is a competitive one, so we view this partnership as one that can help us differentiate from our competitors. We expect great things and are fortunate that our brand ambassador, Kevin Durant, was able to bring our brands together.”


The Players’ Tribune is a new media company that provides athletes with a platform to connect directly with their fans, in their own words. Founded by Derek Jeter, The Players’ Tribune publishes first-person stories from athletes, providing unique insight into the daily sports conversation. Through impactful and powerful long and short form stories, video series and podcasts, The Players’ Tribune brings fans closer than ever to the games they love. For more information visit, or interact with the team on Facebook ( and Twitter (@playerstribune).


About American Family Insurance - Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 358th on the Fortune 500 list. Web:; Facebook:; Twitter:; YouTube:

The Players' Tribune Keeps Scooping Traditional Sports Media, and Now Has a Corporate Partner American Family Insurance is on boardopens in new window
Since New York Yankees legend Derek Jeter launched The Players' Tribune 18 months ago, the media company has quickly become a place for athletes to circumvent the mainstream media and tell their stories their own way and they now have a corporate partner - American Family Insurance.