09:21 AM

The General introduces new grant program to benefit Nashville nonprofits


Charitable organizations located in Nashville are encouraged to apply for support from The General Community Grants program. The General is part of American Family Insurance group.

Nashville-based auto insurer The General has established The General Community Grants, a new community investment program. The General’s Community Grants Program builds on the company’s long‑standing commitment to the communities they serve by offering unrestricted, general operating grants to eligible non‑profit 501(c)(3) partners.

Nonprofit organizations in Nashville that align with program giving priorities are encouraged to apply for a 2022 grant, now through July 15 at 5 p.m. central time.

Grant giving priorities address a variety of needs
The goals of the giving priorities for The General Community Grants program are to create opportunities and meaningful societal impact for the Nashville community, families and individuals. The priorities include: 

Academic Achievement and Education: Programs and services that advance educational equity in learning and academic achievement through access to high-quality education. 

Healthy Youth Development: Programs and services that support the ongoing needs of young people from birth through 25, including social-emotional learning and mental health.

Economic Opportunity: Programs and services that increase employment access and opportunity, such as job training and workforce readiness.

Community Resiliency: Programs and services that remove barriers to short and/or long-term needs of individuals and families such as food, housing, transportation and daycare needs.  

Partnerships based on trust
The General Community Grants program will center on learning and leading with trust-based approaches in its philanthropic efforts in Nashville.

Manners“Our new community grants program and investment in these organizations is much more than writing a check,” said Eileen Manners, head of claims for The General.  “Our objective is to create authentic partnerships with the organizations we support to bring about meaningful change in our hometown. We’ll accomplish this by listening, learning and incorporating feedback from our community partners into our work,” she said.

The new Community Grants program will provide unrestricted, general operating support rather than assigning funds for specific programs. It also will not require traditional reporting requirements.

“Trust-based relationships promote equity between the grant provider and its partners, and puts confidence in the organizations, knowing they are committed to achieving measurable results for their communities,” said Manners. “We recognize they are in the best position to determine how to use these funds.”

Initial investments
The new program has already made two initial community investments in Nashville to the Boys and Girls Club of Middle Tennessee and YWCA Nashville.

The Boys and Girls Club of Middle Tennessee is a collection of local Boys and Girls Club chapters located in the greater Nashville area whose mission is to enable all young people, especially those who need them most, to reach their full potential as productive, caring and responsible citizens.

The YWCA of Nashville and Middle Tennessee is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. The organization focuses on helping women and girls create a better quality of life for themselves and their families, to achieve self-sufficiency and raise awareness of violence and racism.

The General Community Grants program will also place an emphasis on organizations who work with communities that identify as Black, Indigenous, and People of Color (BIPOC), those that are economically disadvantaged, and youth and young families. It will also support funding for organizations/programs providing educational or workforce opportunities for individuals currently incarcerated, justice-involved or experiencing re-entry into the community.

More information
Nonprofit organizations in Nashville can visit this link to read more about The General Community Grants program and giving priority details. Organizations can also apply directly at this link. Grant recipients will be announced in mid-August. 

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About The General Insurance
The General Automobile Insurance Services, Inc. (The General®) is a licensed insurance agency and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Family Mutual Insurance Company. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance since 1963, serving customers who may find it difficult to obtain insurance from other carriers at a reasonable rate. Visit or; follow The General on Twitter, Instagram and Facebook.