05:00 AM

The answer is blowing in the wind

Harnessing real-time data to predict storm damage


American Family Data Science Research Director Glenn Fung explains how machine learning is improving storm-damage assessment - and how the company responds to severe weather.

When catastrophic storms strike, American Family Insurance deploys claims teams as quickly as possible to assess damage and help impacted customers begin to rebuild their lives. We’re constantly monitoring the weather to help us anticipate areas that might be hit with severe storms and plan our claims response accordingly.

For example, we use radar detection and other technologies to forecast hail-related storm damage. This helps us pinpoint the geographic areas with the greatest needs and determine the proper number of claims adjusters, support personnel and equipment to dispatch.

Real-time situational awareness allows us to make sound estimates about the size and scope of a severe weather event. It also leads to better outcomes for our customers.

Read the rest of Glenn's column on the idea sharing site, Medium. 


About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes American Family Connect Property and Casualty Insurance Company, the proposed new legal name of Ameriprise Auto & HomeThe GeneralHomesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.