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The American Family Insurance Cup: A match to inspire dreams, on and off the soccer pitch


The inaugural American Family Insurance Cup between Atlanta United and C.F. Pachuca is June 14, at 6:30 p.m. CDT / 7:30 p.m. EDT. 

The roar of the crowd. Bright face paint on fans. The excitement when the announcer yells GOAL! Soccer, football, fútbol – no matter the name, the sport is truly an international game that brings together friends and families of all ages to cheer for their favorite teams and players.

Introducing the inaugural AmFam Cup

American Family, in partnership with Atlanta United, will host the American Family Insurance Cup, an annual match at Mercedes-Benz Stadium between Atlanta United and top international clubs. The inaugural AmFam Cup will be played June 14, pitting Atlanta United against C.F. Pachuca, a Mexican professional soccer club in the Liga MX league.

The winner will take home the Iron Pour trophy, a solid iron spike representing the hard work and grit demonstrated by the winning club and a nod to Atlanta’s beginnings – a city created at the end of the Western and Atlantic railroad lines.

“The American Family Insurance Cup is a great opportunity to connect and engage with consumers, inSmith Atlanta and nationwide,” says Sherina Smith, American Family and Main Street America chief marketing officer. “Through our sponsorship, we’re increasing our name recognition in the greater Atlanta community and with professional soccer fans across the country who tune in to watch Atlanta United or follow the team on social media.”

Inspiring the next generation of soccer stars

American Family is also partnering with Soccer in the Streets to support youth soccer and the Atlanta community, including launching a new soccer pitch and sponsoring a youth soccer tournament later this year.

American Family was also the presenting sponsor of the Atlanta United 3v3 Cup Kickoff, a family-friendly soccer tournament held June 11 at Gary Pirkle Park in Sugar Hill, Georgia. Atlanta United and C.F. Pachuca players, coaches and leaders talked about the AmFam Cup and what the international competition means to them.

PinzonCesar Pinzon, American Family personal lines agent and customer operations vice president, spoke about American Family's strong relationship with Atlanta United and the Atlanta community. The program was followed by a 3v3 kids’ tournament and opportunities to practice with Atlanta United coaching staff. Other family activities and giveaways were also offered.

The American Family Insurance Cup between Atlanta United and C.F. Pachuca is June 14, at 6:30 p.m. CDT / 7:30 p.m. EDT. Visit AmFam on Instagram to see the pre-event activities. For key game highlights, follow Atlanta United on Twitter and visit Major League Soccer’s website for score updates. Listen live online via Atlanta radio station WZGC 92.9 The Game. The match will be televised on Bally Sports Southeast and streamed on Atlanta United’s website in select states, including Georgia and parts of Tennessee, North Carolina and South Carolina. 

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.