Through the Let The Music Play Grant Program, Milwaukee youth gain access to meaningful music education experiences that help develop lifelong skills. Since its launch, the program has awarded more than 60 grants to local schools and organizations, opening the door for thousands of students to discover and connect through music.

Grant funding has supported the purchase of instruments, sound and recording equipment, cultural dance attire, music technology resources, and other essential tools that make music education more accessible and impactful. Past recipients include Bembé Drum & Dance, Girls Rock MKE, Milwaukee Jazz Orchestra, Milwaukee High School of the Arts, and TRUE Skool, among others.

“Music education provides students opportunities to discover their talents inside and outside the classroom,” said Sarah Pancheri, president and CEO, Milwaukee World Festival, Inc. “As we celebrate the ninth year of this program with American Family Insurance, we're proud to continue supporting initiatives that create opportunities for Milwaukee’s youth through music.”

“Our support of the Let the Music Play Program reflects our commitment to community initiatives that strengthen and enrich the lives of young people through the power of music,” said Sherina Smith, American Family Insurance chief marketing officer. “As we inspire, protect and restore the dreams of our customers every day, we're proud to support these talented young artists, the organizations that help them thrive, and their dedication to pursuing their passions. We encourage them to apply for these grants and continue expanding access to music opportunities.”

The Let The Music Play Grant Program is open to nonprofit organizations and schools that serve Milwaukee County youth through music-based programming. Applications are welcome from a wide range of disciplines, including band, orchestra, jazz, choir, musical theater, dance, and other creative arts initiatives that incorporate music education.

For more information or to apply, visit Summerfest.com/Let-The-Music-Play.

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MWF media contact:
Julie Dieckelman
414-270-6517
jdieckelman@summerfest.com

About American Family Insurance 
American Family Insurance based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 226 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 600 artists across 12 stages. Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, a permanent festival park, located on 75 acres of Lake Michigan shoreline in Milwaukee, WI. Henry Maier Festival Park hosts millions of visitors through a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events. The mission of the organization is to promote an understanding of different ethnic cultures and celebrate the unique histories and traditions of various nationalities, bolster civic pride and provide a showcase for performing arts, activities, and recreation for the public and offer employment opportunities for the youth of the community. For more details, visit MilwaukeeWorldFestival.com, Facebook.com/MilwaukeeWorldFestival, or Instagram: @MilwaukeeWorldFestival.

Through this program, American Family partners with local auto body shops to donate vehicles that have been declared a total loss, which could result from a collision, hail damage or other accident. This nationwide, nonprofit project, organized by the NABC, repairs and donates vehicles to deserving recipients.

Since 2007, the National Auto Body Council Recycled Rides Program, along with their partners like American Family, has presented more than 3,500 vehicles, valued at more than $50 million to veterans, individuals in need and charitable organizations.

Total-loss cars get new life and purpose

When a car is declared a total loss, American Family pays the customer for the actual cash value of the vehicle before the loss. American Family usually takes possession of the vehicle and can sell it through a salvage vendor. With this program, rather than take the salvage proceeds, American Family donates the vehicles and a local auto body shop donates its services to repair them. Other vendors also offer parts and services. The vehicles are repaired to industry standards and meet safety requirements.

American Family and Gerber Collison & Glass worked together with a nonprofit organization to identify a deserving recipient for this gift. Brian was nominated and chosen in collaboration with the Seattle Vet Center.

Recipient is guest at Lumen Field

Brian and his son, Lucas, were special guests of American Family Insurance at the Seattle Sounders vs. Minnesota United soccer game on September 26 at Lumen Field, where he was presented with the keys to a completely refurbished 2023 vehicle.

Brian is a proud eight-year veteran of the U.S. Army, who served in both Iraq and South Korea. Following his service, his focus is now managing a number of medical conditions and creating a new life as a devoted single father to his son, after arriving in Washington earlier this year. Brian does not currently have a large support network, and is making do with an unreliable vehicle. He and his family will benefit greatly from this gift, with his ultimate goal of returning to school and meaningful work.

At Lumen Field for the presentation from American Family was Sales District Leader Valerie Reich, and from Gerber Collision & Glass were Chris Savenetti, Seattle central market manager, and Alex Possanza, general manager of the Kent, Washington location. Also joining in the presentation were American Family agency owners Jonathon Cisneros and Lieu Vuong and Julia Stouber from Seattle Vet Center.

American Family Insurance and Gerber Collision & Glass have been honored to participate in the NABC Recycled Rides program providing vehicle gifts several times a year for more than a decade, removing the barrier of unreliable transportation and helping contribute to a better life for deserving recipients.

(Group photo, from left): Julia Stouber, Chris Savenetti, Alex Possanza, Brian Pfeffer, Lucas Pfeffer, Valerie Reich, Jonathon Cisneros, Lieu Vuong.

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About American Family Insurance 
American Family Insurance based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 226 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

Colts players worked in four shifts to take 500 Central Elementary students on a “shopping experience” in the school gym, where kids picked out their own outfit and gear.

Each student received a short-sleeve polo shirt, short-sleeve shirt, a fleece crewneck, pants, socks, pencil pouch, water bottle, beanies, a toiletry kit and Colts gear, helping eliminate school clothing as a barrier to students attending and staying in school.

As part of a broader effort to support the school community, the Colts and American Family Insurance also donated 100 new books to the school library. Ferguson Home will donate a new clothes washer and dryer to provide an additional resource for the school’s ongoing student services.

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About American Family Insurance
American Family Insurance based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 226 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

About Colts Community Tuesdays
During the NFL regular season, Tuesday is the players’ only day off. As such, they use every Tuesday to engage in various charitable events throughout Indiana. From school and hospital visits to youth football camps and holiday outreach, players participate in a wide variety of activities throughout the season. Colts Community Tuesdays are proudly sponsored in part by Indiana’s very own, CBS4. Follow the Colts throughout the community on Twitter (@ColtsLife), on Instagram (@ColtsLife) and on Facebook (Colts Life). For more information on all of the Colts outreach efforts, visit Colts.com/community.

The uniforms will make their on-field debut Oct. 11 against Chicago in the 214th meeting of the NFL’s most storied rivalry, with the game presented by American Family Insurance. The jerseys, helmets and accompanying line of merchandise will be available at the Packers Pro Shop, both in-store and online, beginning Sept. 1.

Far from just a new alternate jersey, the Rivalries uniform tells the Packers’ story – how small-town grit, generational pride and community ownership have powered an unmatched legacy of success and built a beloved global brand. The unwavering support of Packers fans, immortalized in framed stock certificates in more than 500,000 homes in Wisconsin and around the country, inspired the design.

The uniform features a desaturated vintage green jersey with delicate alabaster and gold stripes, paired with alabaster pants and a matching matte helmet with green and gold striping and a matte green facemask. The alabaster palette is reminiscent of the aged paper of historic Packers stock certificates, while the jersey numbers feature an engraved treatment modeled after the intricate lettering of paper currency, reflecting the financial support that has helped sustain the franchise.

Special details include a modernized interpretation of the classic interlocking GB logo on the chest, echoing the mark that appeared on Vince Lombardi-era sideline and practice gear, as well as the fans’ signature rallying cry, “Go Pack Go,” on the back of the helmet, and “Making History Since 1919” embroidered inside the collar.

To learn more about the uniforms and to see the details up close, visit packers.com/rivalries.

Rivalries, a league-wide Nike and NFL initiative, began in 2025 and is aimed at elevating NFL rivalry games through specially designed Nike uniforms and fan gear. This season, each team from the NFC North and AFC South will be wearing newly designed uniforms for a home game against a division rival.

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Photo credit: Keller Nienau, Green Bay Packers

SOURCE: Green Bay Packers

Packers media contact:
Katie Hermsen
920-569-7218 
hermsenk@packers.com

About American Family Insurance 
American Family Insurance based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 226 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

The Green Bay Packers and American Family Insurance on Wednesday, July 29, celebrated the official opening of the American Family Insurance DreamDrive training camp activity, marking its 13th anniversary.

A ribbon-cutting ceremony took place Wednesday morning to recognize DreamDrive, the specially designed bike experience for Packers fans and families at training camp, centered on the storied training camp tradition where Packers players ride children’s bikes to and from practice.

Five Dream Fleet bikes, which each celebrate a different piece of Wisconsin’s rich heritage, were introduced for another year at the ribbon-cutting, all provided by the Packers and American Family Insurance.

Several kids were selected by American Family Insurance to have the opportunity to ride the special bikes to practice with the players. The kids had the opportunity to meet current players and received a Packers/American Family Insurance bike helmet autographed by the player who drove their bike down to practice. This year, American Family Insurance invited former patients from the American Family Children’s Hospital to participate on select practice days throughout Training Camp.

Children are encouraged to participate in DreamDrive throughout training camp’s open practices over the next several weeks by bringing their own bikes to practice in keeping with the longstanding tradition.

DreamDrive is a feature of the partnership between the Packers and the Madison-based insurance company, which has been a partner of the team since 2005. The partnership also includes the American Family Insurance Gate on the stadium’s east side, allowing fans easy access to the Lambeau Field Atrium, as well as Titletown Gameday Live, presented by American Family Insurance, which invites fans to celebrate gamedays prior to kickoff at Titletown across the street from Lambeau Field.

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About American Family Insurance 
American Family Insurance based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 226 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

SOURCE: Green Bay Packers

Packers media contact:
Katie Hermsen
Green Bay Packers
920-569-7218
hermsenk@packers.com 

Opening day of 2026 Summerfest presented by American Family Insurance (photos above) on a beautiful, sunny day on Milwaukee, Wisconsin's lakefront, is complete. 

pening day (June 18) artists who packed the House included Stephen Jenkins of Third Eye Blind and Passion Pit.

Here is the exciting musical lineup at the American Family Insurance House for the remainder of Summerfest:  

June 19 
State Champs – 2 p.m. 
Evan Honer – 4 p.m. 
Hot Mulligan – 6 p.m.

June 20 
flipturn – 2 p.m. 
Weston Estate – 4 p.m. 

June 25
Walk Off the Earth – 2 p.m.  
Gabriel Jacoby – 4 p.m. 

June 26 
Grouplove – 2 p.m. 
David Shaw and Zack Feinberg of The Revivalists – 4 p.m. 

June 27 
PawPaw Rod – 2 p.m. 
Dylan Schneider – 4 p.m. 

July 2
Grace Weber’s Music Lab/Ko-Thi Dance Company* – 12:30 p.m. 
Spin Doctors – 4 p.m. 

July 3 
St. Paul & The Broken Bones – 2 p.m. 
Spoon – 4 p.m. 

July 4 
Soul Asylum – 2 p.m. 
The Temper Trap – 4 p.m. 

*Let the Music Play Program grant recipient – see more in bottom bar below 
(Please note all performers, dates and times subject to change without notice.) 

DJay Mando, House DJ, opens and closes each day’s performances at Noon and 6 p.m. Dancer, choreographer and entertainer Chris Gilbert returns as American Family Insurance House host. 

Music and more 

Beyond the music, the House also features the opportunity to customize festival fanny packs and bucket hats with multiple color choices and pins and patches. Visitors can snap a photo in the photo booth to share Summerfest memories, enjoy the views from the House rooftop, and relax in the backyard space. All activities and spaces are free and open to the public. New this year is a live view outside in the backyard of the House, so fans can hear and see House performances after capacity has been reached. 

As part of its Summerfest sponsorship, the first 10,000 festival attendees who came through the gate on opening day received a souvenir Summerfest hat courtesy of American Family. Each year, these hats have become a popular sight all during Summerfest and throughout Milwaukee. 

Location and hours 

The American Family Insurance House is located near the Mid-Gate fountain and is open from 12-8 p.m. daily. Remaining Summerfest dates are June 19-20, June 25-27 and July 2-4. See www.summerfest.com or www.amfam.com/summerfest for more details. 

Summerfest sponsorship renewal

American Family Insurance and Milwaukee World Festival, Inc. (MWF) entered into a partnership agreement where American Family Insurance became presenting sponsor of Summerfest in 2017. On May 7, 2026 they announced a multi-year partnership extension. The renewal includes the following:  

·       Presenting sponsor of Summerfest

·       American Family Insurance Amphitheater

·       American Family Insurance House at Summerfest

·       Community impact (Let the Music Play Grant Program)

The partnership renewal reinforces American Family Insurance’s long-standing commitment to Summerfest and the broader community.

The renewed agreement continues American Family Insurance’s role as the naming rights partner of the American Family Insurance Amphitheater and the first-ever presenting sponsor of Summerfest, which includes support of festival programming, fan experiences and community impact. The partnership also continues the popular American Family Insurance House experience, which announced its 2026 Summerfest lineup today featuring Passion Pit, Cameron Whitcomb, Grouplove, Soul Asylum, Spin Doctors, Spoon and others (see more information below).

The renewal with American Family Insurance includes the following components:

Presenting sponsor of Summerfest – as the official presenting sponsor, American Family Insurance continues its support of one of the largest independent music festivals. Established in 1968, Summerfest is recognized for its multi-genre lineup, scenic lakefront setting and reputation as one of the most affordable festivals in the world.

American Family Insurance Amphitheater – naming rights for the 23,000-seat concert venue at Henry Maier Festival Park, home to top touring artists and live music experiences for fans and performers alike. The lineup for 2026 includes some of the top names in music with Garth Brooks, Megan Moroney, Ed Sheeran, Post Malone, Muse, Don Toliver, Jelly Roll, Alex Warren, Rüfüs Du Sol, The Strokes and many more.

Community impact – a key element of American Family Insurance’s partnership strategy is its continued support of initiatives that create meaningful impact. American Family will continue to support the Let the Music Play Grant Program, which launched in 2018. Since its inception, the program has strengthened music education across Milwaukee County, funding more than 60 organizations and positively impacting thousands of students. With American Family Insurance’s renewed support, the Let the Music Play grants will continue to generate impact for local music nonprofits and school programs and provide opportunities for youth to perform at Summerfest.

American Family Insurance House at Summerfest– A fan favorite destination, the American Family Insurance House offers exclusive, up-close performances, artist meet-and-greets and interactive experiences. Guests can enjoy customized festival swag, a photo booth and scenic rooftop hangouts and lounge space. The House is open daily from 12-8 p.m. during Summerfest, with free entry on a first-come, first-served basis. Fans attending a performance are encouraged to line up one hour prior to showtime. The first 50 guests in line for each performance also receive the opportunity to participate in a post-show VIP meet-and-greet with the artist.

ANNOUNCED TODAY – The 2026 lineup for the American Family Insurance House during Summerfest: 

• June 18        Dora Jar - 2 p.m., Passion Pit - 4 p.m.
• June 19        State Champs - 2 p.m., Evan Honer - 4 p.m., Cameron Whitcomb - 6 p.m.
• June 20        flipturn - 2 p.m., Weston Estate - 4 p.m.
• June 25        Walk Off The Earth - 2 p.m., Gabriel Jacoby - 4 p.m.
• June 26        Grouplove - 2 p.m., David Shaw and Zack Feinberg of The Revivalists - 4 p.m.
• June 27        PawPaw Rod - 2 p.m., Dylan Schneider - 4 p.m.
• July 2            Spin Doctors – 4 p.m.
• July 3            St. Paul & The Broken Bones - 2 p.m., Spoon - 4 p.m.
• July 4            Soul Asylum - 2 p.m., The Temper Trap - 4 p.m. 

“We’re proud to continue our partnership with American Family Insurance and grateful for their support in expanding access to music and strengthening community connections,” said Sarah Pancheri, president and CEO of Milwaukee World Festival, Inc. “Their commitment is instrumental in advancing our mission to create shared experiences through special events while enhancing the festival experience for our fans.”

“We’re pleased to join with Milwaukee World Festival Inc. in this renewal of our successful Summerfest partnership,” said Sherina Smith, American Family Insurance chief marketing officer.  “This partnership aligns our brand with another great Wisconsin brand and gives us a powerful way to connect with a large, enthusiastic audience, giving high visibility to our name and iconic red roofline. The popular American Family Insurance House has become a fan favorite, providing an unforgettable, one-of-a-kind experience for festivalgoers. And we’re proud our partnership also supports impactful community initiatives like the Let the Music Play Grant Program, inspiring the dreams of young performers.”

In addition to being the first-ever presenting sponsor of Summerfest, American Family Insurance played a pivotal role in MWF’s fundraising campaign supporting the redevelopment of the American Family Insurance Amphitheater. Since reopening in 2021, overall activity at the Amphitheater has increased by 89 percent compared with the pre-renovation period from 2015–2019. This growth reflects expanded programming and reinforces the venue’s role as a cornerstone of Milwaukee’s live music and event landscape.

American Family Insurance also provided capital support for the North Gate and Community Plaza project at the 75-acre Henry Maier Festival Park, further strengthening its connection to the Milwaukee community. 

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About American Family Insurance 
American Family Insurance based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 202 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

About Milwaukee World Festival, Inc. 
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 800 artists across 12 stages.  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community.  For more information visit MilwaukeeWorldFestival.com or Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.  

American Family Insurance and body shop Gerber Collision & Glass teamed up to provide the refurbished vehicle during a presentation at the March 1 Milwaukee Brewers^TM spring training game at American Family Fields of Phoenix^TM.

American Family and Gerber Collison & Glass worked together with a nonprofit organization to identify a deserving recipient for this gift. Recipients meet certain requirements such as need, valid driver’s license and ability to insure and maintain the vehicle. 

For this gift, the nonprofit partner was St. Joseph The Worker of Phoenix. St. Joseph the Worker is focused on helping people facing homelessness, poverty and other barriers to become self-sufficient through meaningful, stable employment. Their work centers on employment as the foundation for long-term stability and community prosperity. Their goal is to connect people with jobs and stable housing, building essential life skills and supporting them holistically so they can move from survival to independence.

NABC Recycled Rides latest recipient 
St. Joseph the Worker staff have worked with recipient Sarah Phillips, a devoted single mother taking many steps to improve her and her daughter’s life. She moved from Chicago to Glendale last year and has been working hard to establish roots in the community. Sarah has never owned a car and transportation is an ongoing challenge for her, whether getting to work, appointments and doing everyday errands. Having a reliable vehicle will be life-changing for Sarah and her daughter, providing independence and stability. St. Joseph the Worker has been assisting Sarah and staff have witnessed her determination to succeed firsthand. They will continue to provide Sarah with support on her journey to self-sufficiency. 

Sarah along with her mother Michelle and her daughter, were special guests at the recent Milwaukee Brewers vs. Kansas City Royals spring training game at American Family Fields of Phoenix.

“After more than a decade of participating in the Recycled Rides program, we continue to see the incredible positive impact reliable transportation has on someone’s life,” said Tim Constien, American Family Insurance chief claims officer. “With this vehicle, Sarah will be equipped to succeed at building a secure, thriving future for her family and move her along the path to self-sufficiency by overcoming daily barriers. We know this will be a life-changing step toward a safe and secure future and we’re honored to assist Sarah on her journey.” 

Representatives from the participating organizations presented Sarah with the keys to a completely refurbished 2022 Honda Odyssey. 

In addition to Sarah, her mother and daughter, attending the event from American Family Insurance was Constien and Danny Henderson, vice president of claims. From Gerber Collision & Glass, Gary Bunce, senior vice president of sales, and Dennis DeMaio, national account manager. Also joining Sarah and her family was Brittany Bunce with St. Joseph the Worker. 

Photo caption from group photo, left to right:  Help from one of the Brewers Famous Racing Sausages, Sarah and family, Brittany Bunce, Tim Constien, Danny Henderson, Gary Bunce, Dennis DeMaio

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About American Family Insurance 
American Family Insurance, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 202 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

American Family Insurance and the Milwaukee Brewers^TM/Brewers Community Foundation (BCF) announce the application process for the 2026 Fearless Dreamer Scholarship Program for Milwaukee graduating high school seniors or first-time college students, is now open. 

Five scholarships awarded each year 

Five scholarships are awarded each year, worth $2,500 per year and renewal up to four additional years (or until a bachelor’s degree is earned), for a maximum total of $12,500 to the recipient. At any given time, up to 25 students could be supported by the program. 

Renewal of scholarship monies is contingent upon satisfactory academic performance in a full-time course of study.

“The partnership between American Family Insurance and the Milwaukee Brewers and Brewers Community Foundation is a powerful example of how a company and a professional sports team, both deeply rooted in Wisconsin, can join together to step up for the community,” said Nyra Jordan, American Family associate vice president of community and social impact. “The annual Fearless Dreamer Scholarship Program is an investment in the future, creating meaningful opportunities for Milwaukee students, enabling them to pursue higher education and inspiring them to pursue their dreams.”

Scholarship details 

To be eligible for a Fearless Dreamer scholarship, applicants must be a graduating senior (or a high school graduate not previously enrolled in a post-secondary institution, and under the age of 25), live in Milwaukee and intend to enroll in a full-time two- or four-year accredited university, pursuing a degree in any major program of study. 

Applicants must have at least a 2.0 grade point average on a 4.0 scale. Fearless Dreamer scholarships are awarded for undergraduate study only.

Scholarship recipients are selected based on the following criteria: academic performance; demonstrated leadership and participation in school and community activities; work experience; challenging/unusual personal or family circumstances; an online recommendation; and a short essay question, “What dream will you be able to pursue with this scholarship?” Financial need is not considered.

“The Fearless Dreamer Scholarship Program reflects the power of our longstanding partnership with American Family Insurance and our shared commitment to opening doors for Milwaukee students,” said Cecelia Gore, executive director of the Brewers Community Foundation. “Now in its sixth year, this program continues to provide meaningful financial support and enrichment opportunities that help students pursue their educational goals with confidence.”

Applications being accepted through March 31 

Fearless dreamers living in Milwaukee who want to apply for one of the five scholarships can visit the link below. Applications for 2026 scholarships will be accepted from now through March 31, 2026 at 3 p.m. CST, with an announcement to all applicants about scholarship recipients in June 2026. 

Fearless Dreamer Scholarship Program application link 

American Family and BCF signed formal agreements to endow the scholarship over the life of their 15-year partnership to ensure it will continue in perpetuity, with the funds established at the Greater Milwaukee Foundation. 

The scholarship program is administered by a third party, Scholarship America. See more details at the application link. 


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About American Family Insurance 
American Family Insurance, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 202 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

About Brewers Community Foundation (BCF)
Brewers Community Relations is dedicated to making a meaningful impact across Wisconsin by supporting a wide range of worthy events and initiatives. Through partnerships with charities, educational programs, youth organizations and nonprofits, the Brewers help raise hundreds of thousands of dollars annually with the support from players, coaches and front office staff. By championing these causes, the Brewers reaffirm commitment to being an active and engaged member of the community, striving to enhance the lives and well-being of individuals in Greater Milwaukee and Wisconsin. Visit brewers.com/BCF to learn about ways you can join the team that goes to bat for those in need. 

Note: Dependents of American Family Insurance employees and American Family agency owners and their staff are not eligible to apply.

“We are proud to honor Atlanta, our club and the event that put our city on the global sports map with a Community Kit that has been thirty years in the making,” said Skate Noftsinger, Atlanta United Senior Vice President and Chief Business Officer. “Throughout the season, our club will help tell the story of Atlanta’s journey from Olympic host city to the epicenter of soccer in North America. The Spirit of ‘96 will be a season-long representation of the big moments that happen here.” 

The Spirit of ‘96 blends the bold colors of the Centennial Olympiad with Atlanta United’s core look, as the green is a nod to Atlanta’s tree canopy while the gold represents the club’s signature style and symbolizes victory on the world stage. 

Other Olympic-inspired notes include the placement of a star-filled Atlanta United gold medal crest over the heart of the kit, Roman numerals MCMXCVI – MMXXVI (1996 – 2026) placed inside the neck tag as a symbol of connectivity between Atlanta’s global sporting events, and laurel wreaths on the back neck tag representing victory and honor. The kit will go on sale to the public tomorrow, Feb. 11, at 11 a.m. ET. 

For the 10th consecutive season, American Family Insurance is the centerpiece partner for the club’s First Team kits. Emory Healthcare, the club’s Official Team Healthcare Provider, returns for its second year as a sleeve sponsor for Atlanta United and will continue as the primary kit sponsor for ATL UTD 2 during the 2026 MLS NEXT Pro season. The Connector, last season’s club kit, returns in 2026 as the primary kit.

Watch this video for more on the "Sprit of “'96” Community Kit:

“At American Family, our mission is to inspire, protect and restore dreams, and we know many dreamers have worn the Atlanta United kit on the pitch, as well as inspired so many fans who wear it to dream fearlessly. We’re honored to join Atlanta United in celebrating the new ‘Spirit of ‘96’ Community Kit, and its representation of rich pasts and limitless futures,” said Sherina Smith, American Family Insurance chief marketing officer. 

The new kit is available for purchase online.

Atlanta United opens the MLS Regular Season on Saturday, Feb. 21 with a nationally televised road matchup against FC Cincinnati (4:30 p.m., FOX, Apple TV, 92.9 The Game). The 5-Stripes make their home debut March 7 against Real Salt Lake (7 p.m.) All Atlanta United matches are available on Apple TV.             
                                                                            

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SOURCE: Atlanta United

About American Family Insurance
American Family Insurance, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 202 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

About Atlanta United 
Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.

American Family Insurance and Summerfest announced the recipients of the 2026 Let The Music Play grant program. Eight organizations located throughout Milwaukee County were selected to receive funding to help further their mission and goals related to music education programs and curriculum. This year, funds supported essential items such as new instruments—including keyboards, handbells, acoustic guitars, xylophones, drums, trumpets, as well as sheet music, wireless microphones, receivers, and curriculum materials.

The 2026 Let The Music Play Grant Program recipients are as follows: 

• El Puente High School
• Franklin Public Schools
• Ko-Thi Dance Company
• Richard Kluge Creative Arts School
• St. Mary Czestochowa, Seton Catholic Schools
• St. Roman Parish School
• Studio K Flamenco
• United Community Center/Bruce-Guadalupe Middle School

“We have proudly partnered with American Family Insurance for the past eight years to support music education for thousands of students throughout our community, including performance opportunities for grant recipients during Summerfest at the American Family Insurance House,” said Kevin Canady, Vice President Sales and Business Development, Milwaukee World Festival, Inc.  "We look forward to seeing this year's organizations continue to create a sense of community through music and meaningful hands-on experiences beyond the classroom."

Let The Music Play grants are available for non-profit organizations and schools that serve Milwaukee County youth through music education programs. Submissions for the next grant cycle will open in October of 2026 and organizations across a wide range of music-based disciplines are welcome to apply, including band, orchestra, jazz, choral groups, musical theater, dance, music production, and more.

For more information visit Summerfest.com

Photo caption (above): 2024 Let The Music Play program grant recipients Girls/Ladies Rock MKE as they performed at the American Family Insurance House at Summerfest 2025, along with American Family Insurance agency owner Danielle Carrigan.

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About American Family Insurance 
American Family Insurance, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation’s 12th-largest property/casualty insurance company, ranking No. 202 on the Fortune 500 list. American Family has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.

About Milwaukee World Festival, Inc. 
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 600 artists across 12 stages.  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, a permanent festival park, located on 75 acres of Lake Michigan shoreline in Milwaukee, WI.  Henry Maier Festival Park hosts millions of visitors through a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events. The mission of the organization is to promote an understanding of different ethnic cultures and celebrate the unique histories and traditions of various nationalities, bolster civic pride and provide a showcase for performing arts, activities, and recreation for the public and offer employment opportunities for the youth of the community. For more details, visit MilwaukeeWorldFestival.com, Facebook.com/MilwaukeeWorldFestival, or Instagram: @MilwaukeeWorldFestival. 

Summerfest media contact:
 Julie Dieckelman
jdieckelman@summerfest.com 
414-270-6517