Milwaukee, Wisconsin,
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American Family Insurance House at Summerfest - music and more


The final weekend of 2021 Summerfest is Sept. 16-18. The American Family Insurance House at Summerfest offers festival attendees entertainment and more.

The American Family Insurance House, located behind the Mid-Gate on the grounds, features the “smallest stage” at the event with national and local artists performing each day. 

Lineup for final Summerfest weekend in 2021

Sept. 16     Fitz and The Tantrums, 4 p.m.
Sept. 17     The Struts, 4 p.m.
Sept. 18     AmFam Jam featuring Scotty McCreery, 2 p.m., Black Pumas, 4 p.m.

Fans can register onsite for tickets for any of the shows by visiting the American Family Insurance House on the day of the concert.

The House is open from 12 – 8 p.m. daily and musical acts will perform throughout. A “Sounds of the House” playlist with the hits of all the artists performing at the House this year is also available now on Spotify.

Since Summerfest was last held in 2019, the American Family Insurance House has doubled in size. In addition to musical acts, there are free activities, such as a DIY maker station to create custom swag and an interactive photo experience. Attendees are also welcome to sit in the rooftop lounge area. See photos above in carousel from the House and see short video below of one of the performers, Vincent Van Great.

New requirements for Summerfest entry

Summerfest will be requiring proof of a vaccination or negative COVID test within 72 hours for festival entry.

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.