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Steve Stricker American Family Insurance Foundation now accepting grant applications for 2021 American Family Insurance Championship proceeds

After a fifth successful year for the American Family Insurance Championship, the Steve Stricker American Family Insurance Foundation is now accepting applications from nonprofit organizations to be considered for grants from 2021 proceeds. Applications may be submitted via this
grant portal.

All nonprofit organizations are eligible, with preference given to those that have a strong focus on families and children and/or serve communities in southcentral and southeastern Wisconsin.

Since 2016, the event has raised $10.2 million distributed through more than 400 grants to the American Family Children’s Hospital and other local charitable organizations. This year’s proceeds will be announced at an event in December.

When last year’s event was canceled due to the pandemic, American Family reallocated its sponsorship investment, along with funds from the Steve Stricker American Family Insurance Foundation, to donate more than $3 million directly to charities.

“After the cancellation of the PGA TOUR Champions tournament in 2020, we were pleased to still be able to provide support to nonprofits doing impactful work in our communities,” said Nate Pokrass, tournament director and executive director of the Foundation. “And though we offered a scaled-back tournament week in 2021, to bring back the AmFam Championship safely this year with fans, players, sponsors and volunteers, was extra-special. We’re grateful for the support and proud to continue our history of supporting deserving charitable organizations.”

Applications accepted through September 2

The deadline for application submissions is 12 p.m. central on Thursday, September 2. Applications will be reviewed by the Foundation Board in October and November, with grant recipients announced at an event in December.

“Everyone deserves a chance to pursue their dreams, and organizations supported by our grants are giving children and families the access, resources and encouragement,” said Steve Stricker, American Family Insurance Championship host/player and Foundation chairman. “Nicki and I are so proud to be part of this tournament, knowing its main goal is helping nonprofits address critical issues in our communities, achieving positive results and improving quality of life for all.”

For any questions, nonprofit organizations can email  at (Please note this grant portal is separate from the American Family Insurance Dreams Foundation grant portal.)

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About Steve Stricker American Family Insurance Foundation
Established in 2013 when Steve Stricker became a brand ambassador for American Family Insurance, the mission of the foundation is to inspire and develop strong families and healthy kids so they can pursue their dreams. The foundation supports organizations that produce tangible outcomes that align with this mission. Web:; Twitter: 

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.