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American Family, Vice President of Marketing Sherina Smith, recognized for commitment to diversity

Advancing Diversity inductee understands the importance of credibly reaching diverse consumers

Sherina Smith, vice president of Marketing at American Family Insurance, will be inducted into the Advancing Diversity Hall of Honors this week, during the organization’s inaugural Advancing Diversity Week. Smith is one of 10 inductees, primarily in the media, marketing and advertising fields, chosen for their dedication to advancing diversity, from advocacy to activism.

Since joining American Family in 2019, Smith has built on the company’s strong commitment to multicultural marketing.

To hear more from Smith about why diversity in marketing – and the company’s overall commitment to diversity, equity and inclusion – is so critical, listen to a podcast in which she shares her thoughts with Advancing’s Phil McKenzie.

American Family has received accolades for its multicultural marketing efforts, including under Smith’s leadership. Late last year, the Association of National Advertisers awarded American Family Insurance and its multicultural agency Elite Media three prizes at the organization’s 20th Annual Multicultural Excellence Awards.

Smith and fellow Hall of Honors inductees will participate in “Media & Advertising Gen Z Town Hall,” a two-hour free, open discussion with those in the early stages of their careers, on September 23 from noon to 2 p.m. EDT. For more information or to register, see 

Smith is available to speak about multicultural marketing and why it’s more important than ever for companies to authentically reach diverse audiences. Please contact media relations at American Family Insurance to arrange an interview.


About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.