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Ring, American Family Insurance announce unique effort to help prevent home break-ins

Ring will reimburse American Family customer deductibles if their Ring-equipped home is burglarized, American Family will offer its customers a discount on Ring doorbell


Ring™, inventor of the Ring Video Doorbell, an innovative, do-it-yourself home security system that enables customers to proactively protect their families, and American Family Insurance are creating a one-of-a-kind offering.

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Ring™, inventor of the Ring Video Doorbell, an innovative, do-it-yourself home security system that enables customers to proactively protect their families, and American Family Insurance are creating a one-of-a-kind offering. Never before has a security company given a financial guarantee on customers’ insurance deductibles if their home is burglarized*.

“We’ve analyzed the results from our global customer base and proved our initial hypothesis: The Ring Video Doorbell dramatically reduces the likelihood of home break-ins,” said Jamie Siminoff, Ring’s Chief Inventor and CEO. “With this data, we can now stand behind our customers in an unprecedented way.”

In addition to Ring reimbursing the deductible, American Family Insurance customers will receive a $30 discount off the $199 Ring Video Doorbell. American Family customers who use smart home devices may also be eligible for the company’s Proactive Home Protection discount (up to five percent) on their homeowners, renters or condo policies. (This discount is in addition to any other policy discounts customers are eligible for.) The Ring device discount is available to all new and existing American Family Insurance home, condo, farm or ranch and rental customers.

“We’re committed to providing value to our customers beyond just helping them recover from tragedies and accidents,” said Ryan Rist, director of innovation at American Family Insurance. “We want to leverage technology and partner with companies equally committed to preventing those events from happening. We are excited to have created an industry first with Ring; our customers can voluntarily enroll in this program and have their deductibles reimbursed if burglarized.”

The easy-to-install Ring™ Video Doorbell is a Wi-Fi enabled, HD video doorbell that helps make it easier for you and your family to stay safe at home. The doorbell enables you to answer the door from anywhere using your mobile device – no matter if you’re upstairs or across town. A built-in rechargeable battery lets you install the doorbell anywhere, or connect it to existing doorbell wiring. Motion-triggered alerts sent via the free Ring app (iOS®, Android™ and Windows 10) notify you of arriving guests, deliveries or intruders.

Siminoff said: “At Ring, it’s our mission to reduce crime in communities; this partnership with American Family Insurance is solidifying our belief in that mission. We are confident that Ring deters intruders, which is why we’re refunding the deductible if a burglary takes place at the home of an American Family customer.”

According to a UNC-Charlotte Department of Criminal Justice and Criminology report, most burglars, when selecting a target, consider indicators of increased security – including alarm signs, alarms, dogs inside, and outdoor cameras or other surveillance. Some reported ringing the doorbell several times to determine if the residence was vacated.

*Some restrictions apply. Please see terms and conditions for additional details.

About American Family Insurance

Madison, Wis.– based American Family Insurance is the nation's third-largest mutual property/casualty insurance company and ranks 358th on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web:; Facebook:; Twitter: Google+: plus

About Ring™

Ring's mission is to reduce crime in communities and empower consumers by creating a “ring” of security around homes and neighborhoods. Named one of TIME Magazine’s Top 10 Gadgets of 2014, the RingTM Video Doorbell blends convenience, monitoring and security into one sleek, simple and powerful wireless doorbell. With Ring, you’re always home. Visit for more information.